Nick Huhn

Summary

I love helping challenger brands punch above their weight by providing exceptional ROI on marketing and advertising investments. Blending the art & science of creativity, technology, and analytics is my passion. I use paid, earned, and owned media to grow awareness, advocacy, and attributable revenue through scalable (often global, digital) marketing campaigns. I specialize in growing brands and business outcomes in highly regulated industries such as distilled spirits (Bourbon Whiskey, Tequila, Vodka, RTDs) and healthcare. I have been entrusted to invest millions of dollars in dozens of countries to focus on key areas of growth such as: + Cross-functional alignment: connecting the dots among Sales, Marketing, IT, Brand teams, Product development, Finance, et al. + Go-to-market planning and strategy: situational assessments and audits, brand positioning, communications and key messages, content development. + Generate awareness and demand: build ecosystems of reaching audiences with inbound marketing and outbound communications and advertising to support awareness, conversion, and retention. + Test, learn, iterate: find signals in the noise of data, uncover rational and emotional cues that increase appeal and performance of campaigns, scale the wins, and take stock of what _not_ to do. As a conscientious team leader and consensus builder, I use both sides of my brain to guide companies through uncharted waters to deliver on KPIs for brand, business, and customer. I deliver high-impact campaigns that make dollars and sense by working with stakeholders to address brand, business, and communications objectives to grow audiences, to generate ROI and ROAS, and to delight customers and prospects on- and off-line. My approach to integrated marketing includes advanced proficiency in building out MarTech strategy and execution in areas such as: Google Ads, YouTube Ads, Facebook/Instagram Ads, Twitter Ads, programmatic buys, Salesforce Marketing Cloud (CRM: ExactTarget, Social Studio, Journey Builder) Google Analytics, Google Tag Manager, Google Optimize (A/B testing), Google Data Studio, Tableau, WordPress, Shopify eCommerce, Mailchimp, User Experience, User Interface. People come to me for expertise on: website audits, SEO, SEM with a ROAS, digital media plans and campaigns, integrated marketing, social media measurement, online marketing, untangling messes, managing chaos, navigating ambiguity, and finding harmony in the noise.