Education
The Wharton School
MBA, Entrepreneurial Management 1991-01-01 - 1993-01-01The University of Edinburgh
Bachelor of Science - BS, Microelectronics 1982-01-01 - 1986-01-01Work Experience
Wainscot Media
Current
Wainscot Media
Sales 2.0
Current
Sales 2.0
SocialExtract Corporation
2011-06-01 - 2012-06-01
SocialExtract Corporation
Wainscot Media
2006-11-01 - 2011-05-01
Wainscot Media
Starpoint Solutions
1998-02-01 - 2001-03-01
Starpoint Solutions
CAI Software, LLC
1995-05-01 - 1998-02-01
CAI Software, LLC
Texas Instruments
1986-01-01 - 1988-01-01
Texas Instruments
Skills
Summary
I am passionate about building repeatable and scalable ways to grow businesses--the key in my opinion, and experience, is relationships. I have developed a strong network of relationships in the Wharton alumni community through 25 years of running the alumni club in New York. ------------------------------------------------------------------------------------------------- I have a track record of applying social selling, networking and content marketing to generate qualified leads and close large deals for dozens of companies, as an employee, outsourced business development team lead and as a consultant. Creator of the “Sales 2.0” concept that is now known as "social selling". Recognized sales expert, blogger and sales trainer - Track record of delivering Fortune 1000 account wins from "green field" situations. - Thorough understanding of technology and technology concepts. (Undergraduate in electrical engineering and work experience as microchip designer.) - Experienced in building inside and outside sales teams and content marketing programs that use a cross-section of digital techniques (blogging, social media, SEO, email, digital advertising, marketing automation and websites.) Specialties: Common misspellings: Edelshane, Edelshein, Edelstein Growing businesses, business growth, social selling, lead generation, digital marketing, content marketing, networking, Sales 2.0, selling with Linkedin, Wharton, Wharton alumni, Wharton Club of New York, major account sales, selling software, software sales, technology sales, prospecting, cold calling.