Natalie Robb

Summary

I research and analyze markets to solve hard marketing challenges and create marketing content for product marketing, sales enablement, demand gen campaigns. Most work is for IT infrastructure, security, & SaaS firms. My best skills: ✔ Up-to-date with constantly changing domain expertise in enterprise IT, Internet service provider networking, data centers, and cloud apps - BOTH markets and technology ✔ Ability to translate data & analysis to better manage marketing campaigns and take more effective action ✔ Use many of the latest analytical tools like Google Data Studio or Power BI or marketing technology tools like Hubspot, HigherLogic and ExactTarget, as well as old standby tools like Excel, R or SPSS ✔ Persistence and resourcefulness to uncover "the wow," the interesting results that move the business forward ✔ Innovative packaging of analysis results or marketing campaigns to keep your audience energized ✔ Making the complex simple to understand What’s in it for you? ✔ Research from someone who actually understands your product or service’s technology ✔ Analysis, marketing recommendations, and plans based on real market knowledge ✔ Business case marketing tools that look simple to the user with complex back-end modelling ✔ Product marketing and high value marketing content that engages, educates, and grows demand ✔ New demand and faster sales ================================================== I'm the organizer of DC Marketing Tech Talks, a community to help marketers learn about new marketing technologies that help them better do their jobs - http://www.meetup.com/DC-Marketing-Tech-Talks/. Please join us!