Tom Ransom

Marketing Consultant @ Marketing Geek (Consultant) working with early-stage companies to tell their story

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Education

Purdue University

BS, Business Administration 1970-01-01 - 1976-01-01

Work Experience

One Big Idea

Current

One Big Idea

Corefino, Inc.

2004-01-01 - 2007-10-01

Corefino, Inc.

Cardinal Technologies

1994-12-01 - 1996-09-01

Cardinal Technologies

Truevision, Inc

1991-07-01 - 1994-11-01

Truevision, Inc

Harris Corp, Broadcast Div

1980-01-01 - 1986-01-01

Harris Corp, Broadcast Div

Skills

Start-ups Product Marketing Integrated Marketing Strategic Planning Business Strategy Online Advertising Marketing Strategy Cloud Computing Marketing Communications Lead Generation SaaS Account Management Forecasting Strategic Partnerships Solution Selling

Summary

I excel at corporate storytelling - I can translate a product's features into a story to which prospective customers can relate - using a variety of means - online, advertising, PR, events, collateral, and direct mail. 10+ years of experience and success in high-tech product marketing (in-bound and out-bound), marketing communications, sales and sales management. Successfully launched hardware and software products, both B2C and B2B, frequently exceeding revenue and market share goals. Pioneered applications of technology to lower marketing costs, improve response rates, and reduce collateral production lead times. Specialties: Creating brand identities. Crafting tactical marketing programs. Setting product marketing strategies and product plans. Expert at Trade Show and Event marketing. Making WordPress, BBpress, and BuddyPress jump through hoops.

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