Pam Smith

Summary

Strategic marketing executive focused on driving hypergrowth for enterprise software companies Being a storyteller, I create and capture differentiated, buyer-driven positioning and narratives to drive hypergrowth, often resulting in successful IPOs and exits. With large company to startup experience, I successfully drive revenue and company success with innovative marketing strategies and programs. • Authored the connected planning category and led the storytelling for Anaplan's IPO • Created the connected firm vision and readied Intapp for their IPO • Developed the initial marketing plan for Looker and advised them through their acquisition by Google • Launched e-business, travel reservations software and personalization as categories A former strategy consultant who has helped bring over 100 new technologies and services to market, I develop creative strategies and translate them into results-getting action in fast-paced, interactive and collaborative environments. I enjoy leading and working with high-performance teams (within marketing and cross-functionally, domestically and globally), combining humor and hard work to produce stellar results. • Lead high-impact strategy and execution from product concept, positioning, messaging and targeting through development, launch, demand generation, sales and advocacy • Build and deliver needle-moving creative, integrated branding, PR, AR, demand generation, sales support, product marketing, internal communications and change management programs • Leverage expertise in Software as a Service (SaaS), mobile, crowdsourcing, CRM, enterprise software markets • Drive IPO readiness and execution - from creating to expressing differentiated positioning through all the key IPO-related touchpoints (S-1, roadshow video, presentations, stakeholder communications, PR, website, celebrations)