Pamela Metivier
Education
Stanford University
, Business Planning for Startups 1998-01-01 - 1998-05-01
Wharton Executive Education
, 1997-01-01 - 1997-06-01
Product Marketing Alliance
, 2001-01-01 - 2025-01-01
Oklahoma State University
, Technical Writing 1988-08-01 - 1991-05-01
University of Central Oklahoma
, Philosophy, Marketing 1985-08-01 - 1987-03-01
Bishop McGuinness Catholic High School
, 1981-08-01 - 1985-05-01
Product Marketing Alliance
Product Marketing Certified: Leadership, Product Marketing, Core, Masters, Leadership 2025-01-01 - 2025-01-01Work Experience
Colibrété
Current
Colibrété
SEMI
2025-04-01 - 2025-07-01
SEMI
The Process Fixer
2024-03-01 - 2025-02-01
The Process Fixer
W. L. Gore & Associates
2019-05-01 - 2024-03-01
W. L. Gore & Associates
STEAMTeam 5 (Monsoon Publishing)
2017-03-01 - 2024-02-01
STEAMTeam 5 (Monsoon Publishing)
Monsoon Strategy - Product & Marketing Strategy Consulting
2005-01-01 - 2019-05-01
Monsoon Strategy - Product & Marketing Strategy Consulting
Channelscaler
2017-08-01 - 2019-04-01
Channelscaler
myGoals.com
2000-05-01 - 2012-12-01
myGoals.com
[Private]
2008-01-01 - 2012-01-01
[Private]
Paul Allen's Vulcan Group
2004-01-01 - 2004-10-01
Paul Allen's Vulcan Group
Skills
Summary
Product Marketing strategist who transforms market data into business-driving insights and scalable go-to-market strategies. Over 20 years, I've built customer insights functions, marketing analytics capabilities, and integrated tech stacks for Fortune 500 companies and high-growth startups, consulting to 100+ organizations across diverse industries. I've established enterprise customer insights and marketing analytics functions from the ground up, in one case saving $1.9M annually, and have identified millions in new revenue opportunities through advanced segmentation and predictive modeling. My work includes competitive intelligence, product positioning, demand testing, and productizing AI initiatives that protected $1.2B in revenue. I excel at translating technical capabilities into compelling market positioning and go-to-market strategies across complex B2B environments. My expertise spans market opportunity assessment, product-market fit validation, sales enablement, and marketing tech stack implementation and KPI measurement in healthcare, MedTech, SaaS, and emerging technology sectors. Career Highlights: ✔ Led data-driven marketing transformation at W.L. Gore, integrating AI-driven insights. ✔ Secured an acquisition offer for a regional consumer product by leading product demand tests. ✔ Featured in a Marketing Sherpa case study for my marketing work. ✔ Co-founded two tech startups, helping to raise $7M+ in funding for one and bootstrapping the second. ✔ Lead author of Amazon bestseller Affiliate Selling: Building Revenue on the Web, used in Stanford’s MBA program. ✔ Invited speaker at the United Nations, sharing insights on empowering girls in STEM education. I thrive on helping businesses optimize their marketing strategies, scale efficiently, and drive measurable impact. If you’re looking for a strategic marketer who likes to get their hands dirty, call me.
