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Peter Bassett

Peter Bassett

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@ Sales, BD, revenue generation leader at SaaS, Media, Martech, Digital Content, Data & Identity, CPG manufacturers building companies and driving revenue. Not investing at this time.
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Education

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The Wharton School

Non-degree, Executive Education Program, Business - Sales & Marketing 1989-01-01 - 1989-01-01
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Saint Michael's College

BA, English Literature -
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NCHS

, -

Work Experience

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X Genesis

2020-05-01 - 2022-09-01

X Genesis

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MediaShift Technologies

2016-03-01 - 2020-06-01

MediaShift Technologies

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Aspen Brewing Company LLC

2017-09-01 - 2019-06-01

Aspen Brewing Company LLC

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Augur Technologies Inc.

2015-12-01 - 2017-08-01

Augur Technologies Inc.

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AdMobius

2013-05-01 - 2014-03-01

AdMobius

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InMobi Advertising

2011-06-01 - 2013-05-01

InMobi Advertising

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Mode Media Corporation (formerly Glam Media)

2009-03-01 - 2011-05-01

Mode Media Corporation (formerly Glam Media)

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Sportgenic, Inc.

2009-03-01 - 2010-08-01

Sportgenic, Inc.

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Millennial Media

2007-01-01 - 2009-01-01

Millennial Media

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BlackPlanet.com, AsianAvenue.com, MiGente.com - CommunityConnect Co.s.

2001-07-01 - 2007-08-01

BlackPlanet.com, AsianAvenue.com, MiGente.com - CommunityConnect Co.s.

Skills

Mobile Digital Media Mobile Advertising Ad Networks SaaS Online Advertising Advertising Sales Digital Marketing Mobile Marketing Digital Strategy New Business Development Online Marketing Start-ups Sales Management Social Media Account Management Mobile Devices Sales Brand Advertising International Business

Summary

Current Entrepreneur/Advisor at the Blackstone Entrepreneurs Network. Most recently, Prospective CEO at X-Genesis, (an impact centered start-up studio), first cohort focused on supply chain and food sourcing, among several systemic global wicked problems. CEO of Aspen Brewing Company, a rescue CEO role. Assets and brand sold off to larger west coast beverage company. CEO of Augur Technologies, Inc., leading Augur through its acquisition by Wunderkind in 2017. Augur is a Denver based Device Recognition, Cyber-security and Visitor Identification management company. CEO of AdMobius, Inc., a mobile audience management company (mobile DMP), leading AdMobius through its acquisition by Lotame, Inc., in 2014. A seasoned executive with early career experience at Fortune 500 tech companies, and later, entrepreneur and early stage company experience at the C-level in multiple global technology and media companies: Areas of Experience: + CEO experience in scaling and early stage venture backed companies, leading all business functions + Enterprise SaaS, Digital Media & advertising, Buy-side/Sell-side Media Platforms, Social Media Platform, Big Data, Identity Management, Cyber Security, Intrusion management, + M&A experience at C-level leading two exits as CEO and participating in four additional exits + Leading and participating in raising venture and angel capital, including participation + Leading tech teams through product development and product innovation + Go-To-Market strategies from pre-revenue and from early revenue states + Sales Management and Team Scaling + Business and Corporate Development + International expansion, EMEA, some Asia + Corporate Governance Prior to joining AdMobius, Peter headed Sales and Operations in North America for India based InMobi, the world’s largest mobile advertising platform, and cut his teeth in mobile advertising as Head of Revenue at Millennial Media, a successful IPO company and early mover in Mobile advertising. Between those two mobile leadership positions Peter was COO at Sportgenic, the largest digital sports network, acquired by Glam Media. Peter began his media career as Senior Vice President of Revenue at Community Connect Inc., managing revenue for the leading online niche social networking sites. Peter has held divisional and regional positions in technology companies for more than 30 years, with companies such as Citibank, Diebold, AO Smith, and Korn Ferry International and has been a key executive in 6 company exits.

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