Phil Houtz
Education
University of California, Santa Cruz
BA, English 1981-01-01 - 1984-01-01
University of Redlands
, Creative Writing; Fine Art 1977-01-01 - 1979-01-01
El Modena High School
, College prep 1972-01-01 - 1976-01-01Work Experience
Harbor Freight Tools
Current
Harbor Freight Tools
Philip Houtz
Current
Philip Houtz
Los Angeles Times
1999-01-01 - 2001-04-01
Los Angeles Times
Gospel Light
1990-04-01 - 1997-03-01
Gospel Light
Skills
Summary
I am a strategic thinker and creative architect with a deep understanding of structure and systems. As an advocate for the customer and with empathy for the system user, I am interested in delivering experiences that engage, connect and empower people. During the course of my career I've been involved with every part of the content process from creative concept to putting the ink on the page. Currently I am working to refresh the content architecture of a tool retailer with 400 stores nationwide. I also create white papers and other content for an organization that brings Social Enterprise to Fortune 500 companies. Specialties: Content strategy and creation, editorial, photography Content and brand audit, inventory Multi-channel content management Content architecture with SEO delivery Digital asset management Conversational media, social media Information architecture User experience design Brand development Creative direction Additional skills: Adobe Creative Suite, Wireframe/Prototyping (Axure, Balsamiq, JustinMind, OmniGraffle), Stibo Systems STEP PIM platform, Oracle Agile PLM, HTML & CSS
