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Phillip Smith

Phillip Smith

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Chief Executive Officer @ Journalism Growth Lab, LLC My passion is helping: 💰 1. Newsrooms make more money; 📈 2. News startups grow their audience; 🔥 3. Journalists succeed as entrepreneurs. Let's talk 📩
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Education

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Stanford University

, Media Innovation Fellowship 2017-01-01 - 2018-01-01

Work Experience

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Journalism Growth Lab, LLC

Current

Journalism Growth Lab, LLC

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Google

2020-01-01 - 2025-01-01

Google

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LION: Local Independent Online News Publishers

2020-02-01 - 2020-07-01

LION: Local Independent Online News Publishers

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Stanford University

2017-09-01 - 2018-06-01

Stanford University

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Mozilla

2017-04-01 - 2017-10-01

Mozilla

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Hacks/Hackers

2017-01-01 - 2017-02-01

Hacks/Hackers

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The Tyee

2010-04-01 - 2016-12-01

The Tyee

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Hacks/Hackers

2015-04-01 - 2016-10-01

Hacks/Hackers

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Mozilla

2010-04-01 - 2012-01-01

Mozilla

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High Country News

2010-10-01 - 2011-10-01

High Country News

Skills

Fundraising Journalism Content Management Email Solutions Perl Project Execution Product Development Digital Strategy Project Management Messaging Online Advertising Data Visualization Publishing Online Advocacy Workshop Facilitation Hackathons Online Journalism Google Analytics Web Content Editing

Summary

A journalism impact professional with over two decades of experience, I work at the intersection of media, technology, and entrepreneurship, guiding early-stage and established publishers toward solutions that amplify their reach and impact. Currently, I lead the work of the Journalism Growth Lab, a custom research consultancy (Institute for Nonprofit News, Lenfest, Membership Puzzle Project) and boutique growth agency for publishers (The 19th News, Anchorage Daily News, Barn Raiser, Grist). Between 2020 and 2025, I directed the GNI Journalistic Creators Lab and GNI Pre-launch Lab, leading professional development programs that empowered news creators through executive coaching and tailored business training. During that time, I coached more than 100 journalism entrepreneurs, delivering over 500 hours of one-on-one coaching while recruiting, training, and managing a team of expert coaches. Highlights of my career reflect my passion for empowering independent journalism through innovation and practical solutions: - Securing more than $4M in funding for client initiatives while championing sustainable models for independent journalism. - Serving as a John S. Knight Journalism Fellow at Stanford University, researching viable economic models for independent journalism and building entrepreneurship training programs for journalists. - Driving innovation as a Mozilla Senior Fellow for Media & Trust, collaborating with tech giants to address misinformation challenges and securing $1M for ongoing research. Whether I’m producing unique events like MisinfoCon, building high-impact tools for publishers, or mentoring the next generation of newsroom leaders, I am committed to fostering resilient, innovative journalism that thrives in today’s dynamic environment.

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