Norma Watenpaugh
Education
Santa Clara University
MBA, Marketing 1980-01-01 - 1982-01-01
University of Nebraska-Lincoln
BS, Physics 1973-01-01 - 1977-01-01
Gering High School
, 1972-01-01 - 1973-01-01Work Experience
PhoenixCG
Current
PhoenixCG
ISO - International Organization for Standardization
Current
ISO - International Organization for Standardization
Association of Strategic Alliance Professionals
Current
Association of Strategic Alliance Professionals
International Association for Strategy Professionals
2020-01-01 - 2023-01-01
International Association for Strategy Professionals
HR Tech Advisor
2015-06-01 - 2020-06-01
HR Tech Advisor
BEA Systems
1997-01-01 - 2001-01-01
BEA Systems
Fujitsu
1995-01-01 - 1997-01-01
Fujitsu
Sun Microsystems
1986-01-01 - 1996-01-01
Sun Microsystems
Skills
Summary
With over 20 years of experience as the CEO and Founding Principal of Phoenix Consulting Group, I am known as a global expert in collaborative business relationships and partner ecosystems. I help companies achieve profitable results through their strategic alliances, channels, and partner ecosystems, by applying practical and proven methodologies that accelerate revenue, tap new sources of innovation, and open new markets. As the Best Practices Leader with the Association of Strategic Alliance Professionals, I led the development of the profession's first certifications and handbook of alliance management. I also led the US delegation in estabishing the international standard for collaborative business relationship management (ISO 44001). I am a frequent speaker, author, and board member in various professional associations and publications that promote the value and best practices of partnering. My mission is to empower organizations and individuals to build better and stronger business relationships that create value and impact. Specialties: Partner Strategy Go to Market Strategy and Execution Partner Ecosystem Design and Development Partner Selection and Recruitment Ramp to Revenue - Partner Development Methodology Vertical Market Development through Solution Partnerships Partner Health Diagnostics Professional Development Education for Alliance Skills Mastery Contact me at normaw@phoenixcg.com or call 1408 888 4511
