Cris Popenoe

Summary

While in graduate school Cris founded Yes! Inc . She grew the company into an international purveyor of books, videos, and music. She was the first to computerize an independent bookstore and sold the software to the largest bookseller in Europe. Her book Wellness was the first to popularize that term. Since then companies small and large have sought her out to create business opportunities that touch the lives of the people they serve in fun and innovative ways. At Universal Studios she founded Putnam New Media, guiding it from CD-ROMs to the Internet. More recently she has immersed herself as a producer and strategist in video, mobile, and experiential marketing, developing social strategies and products that help brands deeply engage with consumers on mobile devices and with video. Cris is renowned for her impressive breadth of business relationships in the media and entertainment world, and among marketers, technologists, and entrepreneurs. Her goal is to create real value in people’s lives - and burnish the brands she serves with an afterglow. She’s been a digital media maven for as long as there’s been digital media. She has produced numerous award-winning digital media projects including videos, mobile and online apps, games, and web sites. Her professional and personal passions include body-mind-spirit, wellness, East Asian culture. If you asked many people what word comes to mind when they think of Cris, it may be her energy or passion, but it is likely to be her ability as a connector and her desire to use these connections to make the world a better place, and our lives more authentic and honorable. That’s what she values above all in herself and in others. She’s connected. She’s effective. She cares. Specialties: digital media strategy; mobile and video strategy; monetization; video curation; video production; content strategy; deal making and representation, strategic partner development; business launches.