Sean D'Souza

Summary

Psychotactics unravels an age-old mystery. Our brains are hardwired with information which hasn’t changed in tens of thousands of years. When faced with specific triggers, we all tend to react quite predictably. Imagine being able to use this age-old psychology in your small business marketing. It’s so simple that you'll wonder just how you managed without this understanding of the human psyche for so long. From copywriting to cartoons I moved into graphic design, cartoons and web design and finally into marketing. The underlying synchronicity was the constant search to find ways to communicate in the simplest, most effective manner. Are you a psychologist? Teaching is a “family thing”, and it runs in my blood. I was taught early in life that education requires deconstruction. That when you run into something that’s complex, you have to break it down into tiny components and then re-assemble them. That’s how you get mastery over a subject. Moreover, then I ran into a book that took me further on that road to mastery. Back in 2001, I read a book called “Good to Great” by Jim Collins. In one of the chapters, it asked: “What can you be the best in the world at?” I realised I was the “best in the world” at deconstructing a complex topic. Which is why a complex topic like “why clients do what they do” was a worthy challenge. Up at 4 am It’s a normal working day when the clock strikes four. That’s why if you send me an e-mail, you’ll often get an almost instant response. It’s the best part of the morning, and it helps me focus on the nitty-gritty of the human brain and why it does what it does. My parents always woke up early and that has stuck. What has also stuck is the ability to pass on that knowledge. Psychotactics Philosophy—Care, Guidance and Protection Specialities: Understanding why customers buy. The Psychology of Marketing and how to applies to your business. How to deconstruct complex marketing problems.