Education
Indian Institute of Management Ahmedabad
MBA, Finance -University of Mumbai
Bachelor in Commerce, Accounting and economics -Work Experience
Liv Labs
Current
Liv Labs
Startup advisory engagements
Current
Startup advisory engagements
Northern Trust
2021-04-01 - 2024-09-01
Northern Trust
BMO
2016-12-01 - 2020-03-01
BMO
BMO U.S.
2013-01-01 - 2016-12-01
BMO U.S.
BMO
2012-03-01 - 2013-01-01
BMO
Pipal Research
2001-04-01 - 2009-01-01
Pipal Research
ICICI Bank
1999-01-01 - 2000-07-01
ICICI Bank
McKinsey & Company
1996-07-01 - 1999-01-01
McKinsey & Company
Skills
Summary
Summary: C-Suite digital/ product executive with 20+ years' experience across wealth management and retail banking. Strategy foundation with McKinsey and cross-functional execution for Northern Trust and BMO to accomplish business objectives. Concurrent advisory engagements with tech startups. Former founder. Civic leader. Purva is passionate about innovation through digitization, data, and analytics to drive growth, customer experience, and efficiencies in financial services. She has a proven track record of leading complex, high-impact, cross-functional initiatives, from setting strategy to managing execution and delivering business value. Most recently, she headed digital platforms for Northern Trust Wealth Management. She led a team of 50+ product managers that owned the client portal, the CRM, and an industry-leading goals planning tool. Her mandate included development of new digital capabilities for both clients and advisors across end-to-end experiences (e.g., sales and marketing, prospecting, planning, insights, onboarding, servicing, security, and risk/ compliance) and across multiple products (e.g., deposits, lending, investments, trusts). Example accomplishments include building a patented, award-winning, analytics tool leveraging AI; scaling the digital transformation program 2x in 18 months; turning around an under-performing team with a 15% YOY improvement in the Employee Engagement Index; and a reduction in negative client feedback by ~50%. As head of US digital partnerships at BMO, Purva led several technology implementations with fintech partners to drive growth, operational efficiencies, and better client experience, for example, digital mortgage with fintech Blend, financial wellness resources with SpringFour, and an industry-leading mentorship program with 1871. As head of customer growth for the retail bank, she developed and launched several transformative initiatives which reversed the bank’s long trajectory of negative customer growth, such as a refreshed Bank at Work program and innovative marketing efforts. As Chief of Staff to the BMO U.S. COO, she supported regulatory relationships and communication, and participated in advocacy for regulatory reform, leading to improved supervisory ratings and $25MM+ in efficiencies. Prior to BMO, she started her career as a strategy consultant at McKinsey. She then co-founded Pipal Research, an outsourced research and analytics firm. To give back to the community, Purva currently serves on the Board of Casa Central, volunteers as a mentor at 1871 and advises a handful of start-ups.