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Rafe Needleman

Rafe Needleman

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Editor in Chief @ Catchphrase Publishing Strategic Communications Leader | Crafting Innovation Narratives
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Education

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Reed College

BA, Psychology -

Work Experience

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Catchphrase Publishing

Current

Catchphrase Publishing

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Allison Worldwide

2022-11-01 - 2024-10-01

Allison Worldwide

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Cisco

2016-10-01 - 2022-10-01

Cisco

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BestReviews

2016-02-01 - 2016-09-01

BestReviews

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Make:

2015-06-01 - 2016-01-01

Make:

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Yahoo

2014-01-01 - 2015-06-01

Yahoo

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Evernote

2012-08-01 - 2013-12-01

Evernote

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CNET

2004-04-01 - 2012-08-01

CNET

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Business 2.0

2002-08-01 - 2003-08-01

Business 2.0

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Red Herring

1998-01-01 - 2001-12-01

Red Herring

Skills

Media Training Content Editing Writing Strategic Communications Blogging Editorial Journalism Start-ups New Media Editing Social Networking Digital Media Storytelling Magazines Social Media Content Management Publications Strategy Media Relations Public Speaking

Summary

I tell stories, mostly about technology. I have been covering new products and companies since 1988. I have worked as a product reviewer, a magazine and Web site editor, a news writer, a podcaster, a video interviewer, a ghostwriter, and a communications coach. I have interviewed over a thousand startup CEOs and analyzed their businesses and products. After a long and rewarding career as a journalist, I moved to the other side of the wall, helping several clients to improve their narratives. Or, to be less corp-speak about it, to make their stories fizzier. In addition to writing and editing on contact, I am also working with the founders of an AI writing tool, Symbolic.AI. Services I offer: * Editorial: writing, editing, video production, audio content * Analyzing products for quality and market fit * Media training for startup founders and public company execs * Translating technology specs and visions into simple, readable narratives * Leading teams of writers and editors * Implementing AI tools to improve the productivity of communicators

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