Randi Hirsch

Summary

Passionate, energetic, and creative Digital Marketer with nearly 20 years of “full-stack” marketing experience ranging from the highly strategic to the detailed tactical and everything in between. Time spent on both agency and client sides; recent hiatus to focus on family. Key experience includes: Agency Management Extensive experience selecting and managing external agencies supporting a wide variety of functions including Creative, Media Buying, Communications / PR, Event Planning, and Marketing Strategy. Marketing and Brand Strategy Working with key stakeholders to develop, refine, and socialize marketing strategy and brand development. This includes developing value propositions, market positioning, customer segmentation, target audience and customer personas, marketing goals, and ROI metrics. Media Planning and Buying Developing optimized media plans to deliver against marketing strategy and ROI targets. This includes overseeing of internal and external media buying agencies, interpreting of analytics to monitor and optimize campaign effectiveness, managing, tracking, and reporting of media budget. Online and Offline Media Experience Deep experience leveraging a wide range of online marketing tools including social media, sponsorships, online ad buys, search engine optimization, search engine keywords, email marketing, and more. Additionally, significant experience deploying local and national offline print, radio, and grass roots marketing efforts. Product Launches Serving as marketing lead on numerous product and service launch campaigns including pre-launch awareness, all go-to-market activities, and launch events. Executive Presence Extensive experience presenting to leaders and executives at all levels.