Rebecca Lieb
Education
Anglia Ruskin University
Doctor of Philosophy, Digital Marketing & Media - School of Management 2020-10-01 - 2021-07-01
Vassar College
AB, Art History & Classics 1978-01-01 - 1981-01-01
Francis W. Parker School
Kindergarten, Elementary & High School, 1963-01-01 - 1977-01-01
New York University _ Graduate School of Arts and Science
MA, Cinema Studies -
Université Paris-Sorbonne (Paris IV)
Master of Arts (MA), Cinema Studies -Work Experience
Coney Island USA
Current
Coney Island USA
Securli (formerly Netswitch Technology Management, Inc.)
Current
Securli (formerly Netswitch Technology Management, Inc.)
William & Mary – Raymond A. Mason School of Business
2024-02-01 - 2025-02-01
William & Mary – Raymond A. Mason School of Business
Kaleido Insights
2017-10-01 - 2024-02-01
Kaleido Insights
Northwestern University - Kellogg School of Management
2021-06-01 - 2023-09-01
Northwestern University - Kellogg School of Management
Sasin School of Management
2023-02-01 - 2023-04-01
Sasin School of Management
Avans University of Applied Sciences
2021-08-01 - 2022-04-01
Avans University of Applied Sciences
HARBOUR.SPACE
2019-11-01 - 2019-12-01
HARBOUR.SPACE
OneSpot
2015-05-01 - 2019-10-01
OneSpot
Altimeter Group
2011-09-01 - 2015-05-01
Altimeter Group
Skills
Summary
Content strategy, content marketing and digital marketing Innovation. As a high profile and well respected analyst, educator, practitioner, strategist, advisor, author and speaker, I've been at the forefront of digital advertising and media since the beginning. I've also published a significant body of original research, including a large body of work on the topics of content marketing, content strategy and converged media. I have deep experience in marketing for media and tech companies, often with a global purview, and have also served as a strategic advisor and corporate trainer to a wide range of brands such as Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, Cisco, DuPont, Pinterest, Gannett, the IAB, Fidelity, Save the Children, and The Federal Reserve Bank of New York.
