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Regine Lueghausen

Regine Lueghausen

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VP Global Marketing @ Symrise AG VP Global Marketing
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Education

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University of Mannheim

Master's Degree, Psychology + Business Administration 1999-01-01 - 2002-01-01
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Wirtschaftsjunioren/Jovenes Ejecutivos Hispano-Alemanes

, 2008-01-01 - 2012-01-01
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Grapevine High School

, 1990-01-01 - 1991-01-01
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Leith Society

, Leadership 2017-01-01 -
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Paul-Klee-Gymnasium

, -
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Universidad Autónoma de Madrid

, 1998-01-01 - 1999-01-01
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sdw

, Studienförderung der Stiftung der Deutschen Wirtschaft 1999-01-01 - 2002-01-01
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Bayer AG

Commercial Traineeship, Business + Languages 1993-01-01 - 1996-01-01

Work Experience

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Symrise AG

Current

Symrise AG

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IFF

2012-01-01 - 2018-01-01

IFF

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Dr. Oetker Ibérica, S.A.

2010-01-01 - 2011-01-01

Dr. Oetker Ibérica, S.A.

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Sara Lee International

2008-01-01 - 2010-01-01

Sara Lee International

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Unilever

2002-01-01 - 2007-01-01

Unilever

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Federation EIL, the Worldwide Network of the Experiment in International Living/ World Learning

1998-01-01 - 2002-01-01

Federation EIL, the Worldwide Network of the Experiment in International Living/ World Learning

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Daimler Chrysler

2001-07-01 - 2001-10-01

Daimler Chrysler

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IMPULS Studentische Unternehmensberatung

1997-01-01 - 2000-09-01

IMPULS Studentische Unternehmensberatung

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Tengelmann Warenhandelsgesellschaft

1998-01-01 - 1998-01-01

Tengelmann Warenhandelsgesellschaft

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Bayer

1993-09-01 - 1996-02-01

Bayer

Skills

Brand Development Market Research FMCG Marketing Strategy International Marketing Trade Marketing Marketing Management Customer Insight Marketing Market Analysis Product Development German International Business Strategy Product Innovation Marketing Communications Spanish Product Marketing Innovation Management Multilingual

Summary

International high-energy marketing lead, speaker and author with a proven track record in innovation, global brand management and strategy, both in FMCG (B2C) as well as flavors and fragrances (B2B). Experienced in committee and panel work (NGOs). Passionate about decoding trends and developing teams, inspiring and challenging them to deliver growth for brands, businesses and people. Culturally sensitive and versatile, having moderated customer workshops ranging from Saudi Arabia to South Africa. Strong market, customer and end consumer understanding help me create a relevant and impactful link between shoppers´ needs and technological innovations. National and International Marketing Strategy B-2-C and B-2-B Marketing Brand Managment of global brands and "local jewels" Brand Development Brand Planning Communication Channel Planning Conceptualisation, Development + Management of Innovation Projects 360º Brand Activation Portfolio + Cost Optimisation Consumer Insight and Market Research Budget Planning and Control Agency Coordination Specialties: Brand Management, Category Management, Trade Marketing, Market Research

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