Reinier Evers

Summary

Reinier Evers is the founder of TrendWatching, one of the world's leading trend firms. He also founded Business of Purpose, Springwise and (way too early) co-founded Urbanbite, Europe's first online food delivery portal - sold to lastminute.com back in 2002 😉 TrendWatching (https://www.trendwatching.com) helps those who love the new to spot and run with trend-driven, meaningful business opportunities. The firm relies on in-house teams in Amsterdam, Barcelona, London, Singapore and New York, tons of AI, and a network of 100+ spotters in more than 60 countries — scanning the world for key consumer trends and new business ideas. 100,000+ business professionals from 180+ countries subscribe to TrendWatching’s free Daily Insights, while the company's paid trend intelligence platform keeps 100s of leading brands, from Mastercard and Google to IKEA and TBWA, ahead of the game. Additionally, TrendWatching hosts annual Trend Events worldwide while its content team also delivers more than 100 corporate online and real world keynotes and workshops each year. Reinier himself has given keynotes on trends and innovation in more than 20 countries. Before his entrepreneurial endeavours, Reinier worked as a strategist at agency.com in New York and London. He holds a master's degree in economics from the University of Amsterdam and a Business Policy degree from New York University. Reinier lives in Amsterdam and loves to travel, gulp espresso macchiatos and dabble in urban photography. His future plans are forever fluid, but his new purpose-meets-autonomous-innovation projects will keep him plenty busy until at least 2030.