Richard Leslie

Summary

I've worked with many leading brands, from startups to turn-arounds, positioning them to move their markets by developing highly relevant products, brand value propositions, compelling narratives, marketing and media plans for their most valuable audiences. I’ve led customer-centric organizational and digital transformation projects in more than 60 countries in categories as diverse as Construction, Mobile Technology and Accessories, Luxury, Hospitality, Restaurant, CPG, Automotive, Apparel, Clean Energy, Prepared Meal Delivery, Pets and Public Health. Construction and Real Estate: Fifth Group Restaurants, Envision Construction, CIM Group, Centennial Yards Public Health: South Carolina Dept. of Health and Environment, Tobacco Prevention and Control, Teen Distracted Driving / Texting Program Restaurant: Alma Cocina, Arby's, Bold, CPK, Captain D's, Church's/Texas Chicken, Domino's Pizza, Ecco, La Tavola, Lure, McDonald's, Outback Steakhouse, South City Kitchen and Tropical Smoothie Cafe CPG: Proof Hard Ice Cream, Realeats.com, Absolut Vodka, American Honey, Bota Box, Campari, Coca-Cola, Courvoisier, Menage a Trois, Sutter Home, Wild Turkey, Bogle, Pillsbury, Dr. Oetger, Red Bull, Russell's Reserve, Tiger Beer, Dunkin, Rani, Barbican, MInute Maid, Nutriboost and Skyy Vodka Apparel: Reebok, Denizen Jeans, Levi's Red Tab, Timberland and Northface Professional, Business and Finance: American Marketing Association, Charles Schwab, Atlanta Chamber of Commerce and Progressive Insurance Beauty, Health and Wellness: Eli Lilly, TRESemme, Unilever (Axe and Degree) and Burt's Bees OEM, Automotive and Heavy Equipment: Ford, Mercury Marine, ITE, Navistar, IC Bus, Toyota, Lexus, Scion, Volkswagen, Mahindra, Monaco and Holiday Rambler Hospitality and Tourism: Fairmont and Intercontinental Hotels and Discover South Carolina Technology, Electronics and Appliance: LG, PopSockets, Whirlpool, Qualcomm and Samsung Sports and Leisure: Schwinn, Srixon and SOG Pets: Mars and Petsafe Clean Energy: Palmetto Solar I'm an avid practitioner of Jungian motivational frameworks. Maslow and Campbell for empathy and story creation, Holt for the understanding of cultural tensions and how brands solve these. I'm a lifelong skateboarder, surfer and a retired professional DJ; I credit my participation in these subcultures with much of what I've learned about people and the motivation of passion. I love learning about history and truly believe that understanding the past leads to a better future. Mostly, I'm a dedicated Father to two wonderful boys.