Education
California Polytechnic State University-San Luis Obispo
, Business Administration: Marketing Management 1992-06-01 - 1996-12-01Work Experience
Current
Blue Apron
2023-10-01 - 2024-05-01
Blue Apron
Tradeshift
2022-04-01 - 2023-10-01
Tradeshift
Exasol
2021-04-01 - 2021-10-01
Exasol
Blue Shield of California
2015-08-01 - 2021-04-01
Blue Shield of California
StubHub
2012-08-01 - 2015-08-01
StubHub
Kodak Gallery, Inc
2009-02-01 - 2012-07-01
Kodak Gallery, Inc
Intuit
2005-07-01 - 2009-05-01
Intuit
broad daylight
2000-01-01 - 2004-01-01
broad daylight
Skills
Summary
Iβm a strategic, data-driven digital leader with 20+ years of experience growing eCommerce, SaaS, and healthcare businesses through conversion optimization, customer-centric UX, and agile execution. I specialize in aligning digital experience with revenue outcomesβleading initiatives across CRO, SEO, personalization, and platform migrations. I thrive at the intersection of strategy and operations, combining experimentation, analytics, and cross-functional leadership to scale what works. ππ¨π¦π π‘π’π π‘π₯π’π π‘ππ¬: π +12% lift in conversion by uniting product, UX, and merchandising at Blue Apron π +28% increase in organic traffic through technical SEO + multilingual optimization π‘ Reduced churn by 6% with ML-powered personalization and optimized journeys π§ Improved efficiency +20% by streamlining execution across product + marketing Iβm known for bringing clarity to complexity, mentoring high-performing teams, and turning vision into structured, scalable systems that deliver real impact. ππ¨π«π ππ¨π¦π©ππππ§ππ’ππ¬: β eCommerce Strategy & Merchandising β Conversion Rate Optimization (CRO) β Technical SEO & Schema Markup β Web Personalization & UX Strategy β Agile Digital Product Leadership β Customer Journey Optimization β Digital Analytics (GA, Amplitude, Adobe) β CMS & Platform Migrations (Shopify, WP) β A/B Testing & Experimentation β MarTech Stack Optimization β GTM Strategy β Cross-functional Team Leadership π― Currently open to leadership opportunities focused on digital growth, eCommerce, or web strategyβwhether interim, advisory, or full-time.