Rick O'Herron

Senior Content Marketing Manager @ Planisware B2B Content Marketing Strategy, Writer

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Education

Northeastern University

B.S., Economics -

Boston College High School

, -

Work Experience

Planisware

Current

Planisware

Oracle

2014-01-01 - 2022-01-01

Oracle

Bridge Partners

2013-01-01 - 2014-01-01

Bridge Partners

Acxiom

2010-01-01 - 2013-01-01

Acxiom

Elastra (IP acquired by Amazon)

2008-01-01 - 2009-01-01

Elastra (IP acquired by Amazon)

AmberPoint

2002-01-01 - 2008-01-01

AmberPoint

Sun Microsystems

1996-01-01 - 2002-01-01

Sun Microsystems

Forrester

1993-01-01 - 1996-01-01

Forrester

Skills

Microsoft Office Lead Generation Salesforce.com CRM Start-ups Multi-channel Marketing Enterprise Software Marketing Strategy Strategy Competitive Analysis SaaS SEM SEO Cloud Computing Mobile Devices Product Marketing Analytics Cross-functional Team Leadership Market Research Go-to-market Strategy

Summary

Marketing director with content strategy background for startups and large organizations. Passion and expertise for lead-gen, launches, events, thought leadership and target audience engagement. Track record includes stellar execution, common sense creativity, cross-functional leadership, pragmatic problem solving and a relentless pursuit of stellar results. Diverse experience spanning marketing technology and enterprise-class software: Data-driven marketing, SaaS, Analytics, Cloud Computing, Big Data, Middleware, Application Management, Distributed Applications and more.

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