Education
Columbia University
BA, -NYU School of Continuing and Professional Studies
Certificate Program, Advanced Data Mining -Ridgewood High School
, -University of Montana
n/a, -Work Experience
Central Control, Inc.
Current
Central Control, Inc.
I-COM Global
Current
I-COM Global
Popwheels
Current
Popwheels
Research Wonks
Current
Research Wonks
Guideline
2021-01-01 - 2024-12-01
Guideline
Advertising Research Foundation (ARF)
2019-01-01 - 2021-01-01
Advertising Research Foundation (ARF)
Viant Technology
2013-01-01 - 2018-01-01
Viant Technology
Clients included GigaOm Research, Tremor Video, Telmar Worldwide
2012-01-01 - 2013-01-01
Clients included GigaOm Research, Tremor Video, Telmar Worldwide
Marketing Evolution
2011-01-01 - 2012-01-01
Marketing Evolution
Viacom
2011-01-01 - 2011-01-01
Viacom
Skills
Summary
Expert in randomized controlled trials for better advertising ROI measurement. Thought leader in advertising trends, analytics and performance measurement. Original gangster of digital media, circa 1996. Three standard deviations from the mean.