Jennifer Barr

Summary

With over 15 years of experience in product marketing, go-to-market strategy, program and community management, and digital marketing, I am passionate about leveraging technology to connect customers with products and ideas that transform their lives. I have a proven track record of building and influencing cross-functional teams, driving strategic initiatives, and using market insights to shape product roadmaps. I have successfully led global initiatives, business transformation programs, and high-impact marketing campaigns—creating over 300,000 social actions and reaching more than 50 million people through digital advertising and content marketing. My expertise spans demand generation, brand strategy, competitive positioning, and community engagement, enabling organizations to scale and drive meaningful customer connections. Beyond my corporate experience, I founded and curated TEDxMountainView, the first TEDx event in Mountain View, California. In this role, I curated and coached speakers, led a volunteer team, and managed logistics and marketing. Over the years, I have been a core organizing member of 12 TEDx events, including the first TEDx at the United Nations and multiple events mentoring honor students at UC Berkeley. To date, I have coached over 50 speakers on their TEDx and professional talks, helping them refine their messages and deliver compelling narratives. Earlier in my career, I worked as a management consultant at Oliver Wyman and The Boston Consulting Group, an investment banker at Merrill Lynch, and a programmer at IBM San Jose—developing a strong foundation in strategy, finance, and technology. I thrive at the intersection of strategy, creativity, and execution—building brands, driving growth, and fostering engaged communities. 📧 RJenBarr@gmail.com Specialties: Program & Project Management | Product Marketing | Go-To-Market Strategy | Digital & Social Media Marketing | Content Marketing | Demand Generation | Brand Strategy & Development | Competitive Positioning | Strategy & Operations | Financial & Data Analysis | Public Speaking & Speaker Coaching | Community Building | Event Management