Robert Hess

Summary

Sales, business development and digital ad products executive with a proven track record of growing revenue by creating innovative, privacy-first strategies, sales organizations, and market leading products for media, data, identity and SaaS platform businesses serving both brands and publishers. I have had the good fortune and amazing adventure of successfully contributing as a member/officer of multiple executive teams in companies ranging in size from 20 to 100,000 FTE where I carried the fiduciary responsibility for growing the overall business, creating go-to-market strategies & tactics, or commercializing innovative, skunk works initiatives within the existing business. I uniquely specialize in formulating positioning, strategy, capabilities, and overall fit in the media/data/privacy/AdTech/MarTech ecosystem. Industry Experience: Data-Driven Digital Media Retail Monetization Programmatic Advertising Universal ID (Identity Products) Solutions Data Strategy - digital and off-line Data Asset Creation Digital convergence of Online/TV planning and buying systems CPG Privacy Traditional media Partnerships and Channel Strategies: Specialize in tactically building product and strategic partnerships to identify best-in-class use cases, opportunities for new growth through the application of technologies, creative uses of data, insights, and machine learning to combine online and offline data seamlessly while maintaining the privacy, control & freedom to choose and implement ecosystem partners. Experienced with online and offline media sales and management for major publishing companies and start-ups. Experienced with programmatic ad systems, ad tech, and 1st-party data-driven applications for advertising and editorial content. Experienced in media buying/selling, sales management, M & A, Business Development, product management, and Internet corporate deal structures.