Robert Selzler
Education
University of Calgary
BA, Geography 1977-01-01 - 1980-01-01
Columbia Business School
, Marketing Management Course 1992-01-01 - 1992-01-01
Stanford University
, Stanford Program on Market Strategy for Technology-Based Companies 1988-01-01 - 1988-01-01
Okanagan College
, Geology/Earth Science, General - 1977-01-01Work Experience
Business
Current
Business
Dassault Systèmes
2007-01-01 - 2018-03-01
Dassault Systèmes
Gemcom Software
2007-01-01 - 2012-06-01
Gemcom Software
Mediabolic
2004-12-01 - 2007-01-01
Mediabolic
3P Marketing Group, Inc.
2003-02-01 - 2004-12-01
3P Marketing Group, Inc.
InnoMedia
1999-09-01 - 2003-02-01
InnoMedia
Kenwood Technologies
1999-01-01 - 1999-08-01
Kenwood Technologies
Zen Research
1997-06-01 - 1999-08-01
Zen Research
Apple
1988-01-01 - 1997-05-01
Apple
GE
1983-10-01 - 1988-04-01
GE
Skills
Summary
A global entrepreneurial marketing executive with broad Fortune 500 and start-up experience – more than 23 years in Silicon Valley – marketing B2B solutions and services and B2C products to diverse industries and customers. Proven at growing and managing global teams; working cross-functionally across organizations, product marketing and go-to-market launches, building brand visibility, market share, and revenue through strong digital marketing strategies, and focused positioning and corporate communications. Dual Citizenship: Canada & USA EXPERTISE IN: • Collaborating with Company/Brand Executive Management to Develop Strategic Growth & Transformation Plans • Product Marketing • Go-To-Market (GTM) Strategies & Tactics • Launching Products & Companies • Global Field Marketing Management • Solutions & Industry Marketing: Natural Resources, AEC, Engineering & Scientific, High-Tech, Consumer Electronics, Digital Home, ISP/Telecom, K-12 Education, SMB • Evangelizing Products & Technologies • Evangelism/Developer Relations / Partner Marketing • MarCom • Corporate Communications & Public Relations • Industry Analyst Relations • Thought Leadership Programs • Customer Reference Programs: including shooting customer videos 1km underground in Bulgaria & South Africa, in the Gobi Desert, in the jungles of Laos, or north of the Arctic Circle in Finland & Russia • Creative Direction: Video & Graphic Designers • Branding • Advertising • Managing Agencies • Digital & Online Marketing (SEM/SEO, Social Media) • CRM, Marketing Automation Tools & Analytics • Social Media Marketing • Inbound & Outbound Marketing • Demand Generation & Lead Qualification • Campaign Management • Marketing Metrics & KPIs • Market Research, Insights & Competitive Analysis • Event Management • Product Management • Channel Marketing • Package Design & Point of Purchase (POP) • Ingredient “Powered By” Branding • Process Improvement • Staff Development & Motivation
