Robin Boyar
Education
Bryn Mawr College
AB, History of Art, -Work Experience
thinktank research & strategy
Current
thinktank research & strategy
Electronic Arts (EA)
2001-03-01 - 2007-10-01
Electronic Arts (EA)
Pogo.com
2000-05-01 - 2001-02-01
Pogo.com
InsWeb.com
1998-07-01 - 2000-04-01
InsWeb.com
Education and Media Consultant
1994-08-01 - 1998-05-01
Education and Media Consultant
Academic Systems
1992-01-01 - 1994-07-01
Academic Systems
Trilogy
1991-01-01 - 1991-12-01
Trilogy
Skills
Summary
With 20+ years' experience in video games and technology, I help organizations research their next big thing. Over 100 video games franchises. Award winning smart technology. Telehealth. AI driven software. NFTs and cryptocurrency. The metaverse. Sustainable farming. Autonomous vehicles. As the founder of thinktank, a boutique market research and strategy consultancy, we conduct customized research for media, technology, video games, and healthcare brands. We help organizations validate product concepts, evaluate positioning and marketing, and test UX and game playability. Our results are actionable and predictive. Our clients span the Fortune 100, those hoping to become the next unicorn, and nonprofits making the world a better place. Previous to founding thinktank, I led consumer research at Electronic Arts (EA), then the leading video games publisher. I built their first centralized research department, managing a multimillion budget and team. I began my career as an educational consultant, studying how kids learn and play through technology. I'm also a veteran of four startups, including companies backed by Accel, Kleiner Perkins, and NEA. Based on these experiences, my approach is collaborative, concise, and empathetic. How can I help you?
