Education
London Business School
Master of Business Administration - MBA, Strategy & Entrepreneurship 2005-01-01 - 2007-01-01The University of Texas at Austin
Bachelor of Science - BS, Advertising & Business 1995-01-01 - 1998-01-01Work Experience
Strategic Growth & Business Consulting
Current
Strategic Growth & Business Consulting
Mr & Mrs Smith
2016-01-01 - 2018-01-01
Mr & Mrs Smith
Mr & Mrs Smith
2011-01-01 - 2015-01-01
Mr & Mrs Smith
Mr & Mrs Smith
2009-01-01 - 2010-01-01
Mr & Mrs Smith
Mr & Mrs Smith
2007-01-01 - 2008-01-01
Mr & Mrs Smith
The Jamie Oliver Group
2006-01-01 - 2007-01-01
The Jamie Oliver Group
Fremantle
2006-01-01 - 2006-01-01
Fremantle
Pretorian Consulting Group
2003-01-01 - 2005-01-01
Pretorian Consulting Group
Wallwork Curry McKenna
1999-01-01 - 2001-01-01
Wallwork Curry McKenna
Skills
Summary
I am an accomplished entrepreneurial brand & company builder with a track record of developing disruptive organizations & commercial opportunities from the ground up, driving strategies & best practices across the customer journey, and positioning teams for maximum performance and sustained new market growth. These days, I am pursuing and leading client growth initiatives — applying my experience to established and early stage organizations from a variety of industries on a consulting basis. Prior, I rose the ranks across 11 years at UK-based boutique hotel travel company — Mr & Mrs Smith — where I led the company’s global expansion / transformation to become the world’s first club for curated, under-the-radar travel experiences. During this time, I spearheaded the hyper-localized entrance into numerous markets across Australia, New Zealand, Asia Pacific, and North & South America — building regional operational infrastructure and strategies for content syndication, new channel distribution, PR, and brand partnerships to deliver as much as 90% of total company growth. In my early career, I also led transformative engagements for the Jamie Oliver Group, Fremantle Media, and co-founded Pretorian Consulting Group where I oversaw the Marketing Practice. The bottom line — I am passionate about impacting consumer-first organizations in need of a well-rounded, collaborative leader who can bring the strategic rigor and accountability to transform their marketing practices for maximum potential. EXPERTISE: • Brand, Marketing, and Growth Leadership • Multi-Channel Marketing — Digital, Content, Social, Experiential, CRM, and Integrated • P&L Oversight and Business Growth Positioning • Go-to-Market Strategy Development and Execution • Business Development, Strategic Partnerships, and New Market Strategy • Cross-Functional Team Leadership, Talent Curation & Mentoring • Business Model Strategy & Optimization • Business Analytics & Intelligence Oversight