Rosa R.

Summary

I help create meaningful experiences in useful products and services by imparting user understanding into iterative design cycles. Track record of many projects achieving measurable improvement in engagement, conversion and retention. • Years of wide-ranging experience across projects, team configuration, platforms, products, and industries. • Ability to determine and implement usability methods/techniques that will yield the most effective insights in various stages of development cycle. • Make broader impact by supporting other researchers in their work and helping non-researchers understand how UX research can help them be successful Specialties: • Help teams determine and prioritize research questions and develop research roadmap based on available resource • Plan, design, and conduct: task analysis, heuristic evaluations, competitive analysis, contextual inquiry, formative interviewing, RITE studies, participatory design, and usability testing. • Analyze data and identify user needs, behaviors and preferences that are meaningful for each project and translate them into objectives that Product and Design can act upon. • Communicate via multiple channels, impactful insights from relevant research and experiences within and outside of immediate project, to help cross functional teams and high level stakeholders make better decisions faster. • Hire, mentor, support and manage senior to intern level researchers to accomplish objectives beyond any individual • Develop recruiting resources and establish basic research processes and infrastructure for organizations without prior Research function