Education
Parsons School of Design - The New School
Bachelor of Applied Science - BASc, Visual Design -The New School
Bachelor of Applied Science - BASc, Design -Work Experience
Swissmen
Current
Swissmen
UX Tree
Current
UX Tree
GLG
Current
GLG
Self-Employed Contractor
Current
Self-Employed Contractor
Seedinnovation
Current
Seedinnovation
Lightspeed Commerce
2019-01-01 - 2022-01-01
Lightspeed Commerce
SAP
2010-01-01 - 2019-01-01
SAP
Walmart
2005-01-01 - 2010-01-01
Walmart
Skills
Summary
I specialize in advising and coaching, where I solve problems, unlock opportunities, and drive company growth. My expertise lies in building successful products and boosting both top and bottom lines. I am versatile and can work with individuals or teams. With over 25 years of experience in digital enterprises and e-commerce, I am a UX Product Design Strategist. Throughout my career, I have worked with startups, Fortune 500 companies, and global enterprises, leading UX teams, optimizing design processes, and providing strategic consulting. As the VP of Customer Experience Design at Lightspeed Commerce, I successfully scaled the UX team from 6 to 36 during a period of rapid growth. Prior to this role, I held the position of Creative Team Lead at SAP, where I focused on developing innovative mobility solutions. Currently, I advise Fortune 500 companies and startups on UX strategy, market potential, and product development through GLG. Additionally, I actively mentor UX Tree, serve as a panelist on UX Careers in the Age of AI, and have published articles on UX strategy and design. My work revolves around UX innovation, design leadership, and digital transformation, aiming to help businesses create meaningful and user-centric experiences.