Ruud Van Der Heyden
Education
Ghent University
Master, Communicatiewetenschappen 1999-01-01 - 2001-01-01
Ghent University
Bachelor, Communicatiewetenschappen 1997-01-01 - 1999-01-01
Ghent University
, Architecture 1996-01-01 - 1997-01-01Work Experience
Billtrust
Current
Billtrust
iController
2021-08-01 - 2022-06-01
iController
Niwzi Media Group
2016-03-01 - 2021-02-01
Niwzi Media Group
Neoenergia
2002-04-01 - 2021-02-01
Neoenergia
ShopOnSite
2011-01-01 - 2016-03-01
ShopOnSite
Decozine.be
2014-10-01 - 2016-01-01
Decozine.be
Media Markt
2008-01-01 - 2008-12-01
Media Markt
Skills
Summary
In my roles at Niwzi Media Group, iController and Billtrust, I contributed to content strategy and execution. This included experience in: - Developing a content strategy to meet specific business objectives – including landing pages, white papers, infographics, ebooks, help centre and support articles, product documentation, and blog posts - Keyword research and SEO (global, US, Belgium, Netherlands, Germany and France) - Finding, briefing, and managing freelance writers - Managing a team of content writers and journalists - Writing full articles myself – including long form pieces, though leadership, customer case studies and interviews, product launch posts, and other strategic articles in the full customer journey (B2B and B2C) - Distributing content via social and paid media - Developing content KPIs and measuring performance in Google Analytics - Collaborating with internal and external stakeholders When it comes to content creation, planning and distribution, I have experience with ChatGPT, Google Gemini, Jasper, Google Workspace, Microsoft 365, WordPress, CoSchedule, Buffer, Mailchimp, Hootsuite, Smartling, and others.
