Sallie Olmsted, APR

Summary

25+ years in entertainment and tech industries: public relations, corporate communications, executive visibility, public affairs, and celebrity-led campaigns for brands. Sector expertise in 1) Content Development and Production: television, documentary films, music and digital content; digital, interactive and transmedia entertainment; 2) Technologies for content delivery and presentation: 3D, Virtual Reality, AI, advanced cable & broadcasting, and consumer electronics gear including developing story narratives, create marketing and visibility strategies for finished output, and public speaking programs for creative industry leaders; and 3) health and medical area: consumer health & wellness, conferences, pharmaceuticals and medical devices. On Development team that researches and creates original TV program concepts, documentary feature films, digital entertainment and books. Segment Producer for television appearances and filmed interviews. Produce live stage and recorded events including awards ceremonies, keynote addresses, and accompanying visual content, drafting remarks and speeches. Coach speakers and polish staging arrangements. Create marketing plans and assets for finished content output across critics & reviewers, industry markets, film festivals, digital special screenings, media appearances, website refreshes, and social media channel promotions. Have a deep bench in crisis prep planning & prevention, as well as real-time issues management. When situations flare up, I collaborate effectively with company leadership and legal experts to manage crisis & litigation communications. Philosophy: many crisis situations are preventable through prudent management decision-making, ethical quality of operations, and having an actionable crisis plan. Personal passions - Travel & food writing/reviewing- ranked in top 1% of TripAdvisor members (Highlandbride) writing hotel, restaurant and attraction reviews with 198,000+ readers; cancer patient care advocacy including navigating health care system. Have music or script to pitch?: please ask your talent agency or law firm to submit it. For our mutual protection, unsolicited materials submitted improperly will be deleted. Interested in pursuing a career in public relations? Ask how you can help the PRSA-LA chapter and our committees, like the Young Professionals group and I'll share my top tips. Are you in sales? FYI, I don't need career & life coaching, resume writers, stockbrokers, life insurance, nutrition advice, personal trainers, office space, IT or web management services.