Education
Stanford University Graduate School of Business
MBA, Finance, Marketing, Entrepreneurship 1996-01-01 - 1998-01-01University of Oregon
BS, Business, Music, Economics 1987-01-01 - 1992-01-01Work Experience
Runtastic GmbH (adidas)
Current
Runtastic GmbH (adidas)
adidas
2019-11-01 - 2025-05-01
adidas
STEPN GO
2022-01-01 - 2023-11-01
STEPN GO
Brilliant Smart Home
2016-07-01 - 2018-09-01
Brilliant Smart Home
PAX
2015-02-01 - 2015-11-01
PAX
Tenth Dimension Design Labs
2012-10-01 - 2015-02-01
Tenth Dimension Design Labs
Branding Brand
2013-01-01 - 2014-09-01
Branding Brand
PayPal
2011-09-01 - 2012-10-01
PayPal
bkin mobile, inc.
2011-05-01 - 2011-09-01
bkin mobile, inc.
NearbyNow
2006-01-01 - 2011-04-01
NearbyNow
Skills
Summary
I am a seasoned technology and design leader/innovator in the fields of mobile apps, e-commerce, CLTV growth, and leveraging new technology (AI, blockchain, etc) for industry disruption. As the GM of the adidas Digital Sports subsidiary (formerly Runtastic) and VP, Consumer Experience for adidas, I oversee a team of 250+ professionals who create cutting-edge apps and platforms that help millions of people lead healthier and more active lives, celebrate global sports moments, find the products they desire, and keep our global business efficient, data-driven, and open to new innovations. Our mobile app platforms have grown from 300m to 1.8b+ in sales in the last five years. My personal mission is to digitally connect 1+ billion athletes to create a positive impact on the planet through global campaigns and initiatives. I am passionate about leveraging the power of FitTech, web3, GenAI, and new technologies to create engaging, rewarding, and sustainable consumer experiences.