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Scott Engelman

Scott Engelman

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SVP of Marketing @ TeamSnap SVP of Marketing at TeamSnap
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Education

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Harvard Business School

MBA, Focus on Consumer Marketing, Technology Strategy, Entrepreneurship 2003-01-01 - 2005-01-01
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The Wharton School

BS Economics, Concentrations in Finance and Entrepreneurial Management 1993-01-01 - 1997-01-01

Work Experience

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TeamSnap

Current

TeamSnap

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Coursera

2021-03-01 - 2024-06-01

Coursera

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Various Startups

2020-04-01 - 2021-03-01

Various Startups

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Facebook

2016-11-01 - 2019-12-01

Facebook

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ZOZI

2015-12-01 - 2016-09-01

ZOZI

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LinkedIn

2012-01-01 - 2015-06-01

LinkedIn

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Netspend

2008-06-01 - 2011-12-01

Netspend

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Yahoo

2005-01-01 - 2007-01-01

Yahoo

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Walmart

2000-01-01 - 2003-01-01

Walmart

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Scale Venture Partners

1999-01-01 - 2000-01-01

Scale Venture Partners

Skills

Product Marketing Online Marketing Marketing Strategy Online Advertising Customer Acquisition Marketing Digital Marketing Direct Marketing Customer Retention Go-to-market Strategy Digital Media P&L Management Customer Lifecycle Management Analytics Social Media Consumer Services Subscription Leadership Website Conversion Revenue Forecasting

Summary

I’m an operator, business builder and marketing executive with 20+ years of experience driving growth and monetization at the world's leading technology companies including Coursera, Facebook, LinkedIn, Yahoo! and Walmart.com. I combine strategic business leadership with deep experience building and leading high-performing marketing teams during growth and scale stage in B2C and B2B businesses. I lead Product Marketing for Coursera, helping connect learners, educators and enterprises with the value of our online learning platform and products. Previously, I was Head of Marketing for some of Facebook's most used and visible products including the Messenger app and Facebook Groups. Prior, I was Head of Consumer Marketing and Online Marketing at LinkedIn. I actively advise technology startups on go-to-market, marketing and product strategy, brand and talent. My career has centered on helping mission-driven companies grow while making a positive impact in people’s lives and the world. I’m a people-centric leader and very passionate about helping people in their careers. Specialties: product marketing, brand, demand generation, customer acquisition, positioning, go-to-market, product-market fit, digital marketing, P&L management, monetization, SaaS, subscriptions, market research and insights, marketing analytics.

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