Scott Searle

Summary

Marketing executive with proven ability to analyze and set a marketing and sales strategy to drive sustained revenue growth. Shifted change resistant $4 billion business to 3+ years of sustained growth by increasing the marketing percentage of revenue by 18%. - IT industry experience spans global brand and geography positions in both hardware and software in product, strategy and marketing management positions. - Extensive experience in marketing/sales alignment, through closely pairing sales "play" themes with integrated marketing program themes to ensure marketing leads are accepted by sales reps. - Experience with demand generation program marketing automation to nurture leads - Skills include marketing strategic analysis and planning, building solution level marketing campaigns and executing them through traditional, digital and social media and partner marketing channels, creating brand messaging/positioning, sales alignment analysis, agency management, team building and matrix organization leadership. Accomplishments: Global Marketing Strategy: Reversed sustained revenue declines for Rational software, Mainframe Messaging Thought Leadership: Mainframe messaging recognized by GM as “best ever” Demand Gen Campaigns: +80% marketing pipeline, based on buyer’s journey solution campaigns Industry Marketing: Built banking, insurance, healthcare campaigns; retail, healthcare offerings Digital Marketing: Increased Mainframe digital % of marketing pipeline from 8% to 64% Social Media: Built “social engine” with global content experts and field publishers Sales Alignment: Created solution theme sales kits, ensuring marketing lead acceptance by sales How do I enjoy life: hard core hiking and extreme skiing