Scott Olsen

Head of Customer Marketing @ SnapLogic Customer Marketing & Advocacy Leader

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Education

Santa Clara University

Bachelors, Finance -

Bellarmine College Preparatory

, -

Work Experience

SnapLogic

Current

SnapLogic

Tipalti

2018-01-01 - 2024-05-01

Tipalti

Workday Adaptive Planning

2013-06-01 - 2018-01-01

Workday Adaptive Planning

Big Sky Communications

2010-06-01 - 2013-05-01

Big Sky Communications

FICO

2004-04-01 - 2010-05-01

FICO

Oracle

1997-03-01 - 2003-08-01

Oracle

Skills

Value Realization Marketing Budget Management Business Case Development Community Initiatives Data Analysis Sales Conversion Award Submissions Corporate Events Customer Data Team Alignment Story Production Strategic Events Speaker Management Teamwork Post-Sales Financial Technology Digital Engagement Content Delivery Content Production Community Engagement

Summary

Customer marketing and advocacy leader with 15+ years of experience scaling customer engagement, fostering brand advocacy, and driving revenue growth. Proven track record of launching and managing innovative customer communities, advisory boards, and learning & upsell campaigns. Developed over 200 compelling case studies and videos that showcase the impact on customer ROI and success. By leveraging customer references and success stories, empowered sales teams to close deals, contributing to over $25M+ in annual recurring revenue (ARR). Launched and scaled successful customer marketing and advocacy programs for high-growth companies Tipalti (achieved $8B valuation), Adaptive Insights (acquired by Workday for $1.5B), and FICO (reached $2B market cap).

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