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Seth Kaufman

Seth Kaufman

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Lead Data Analyst @ Nike I work with people, data, analytics, and technology to deliver data-driven insights and better ways of working.
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Education

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Oregon State University

Graduate Certificate, Data Analytics 2018-01-01 - 2020-01-01
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Carnegie Mellon University

BS, Interdisciplinary History 1987-08-01 - 1991-05-01
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Choate Rosemary Hall

, 1983-01-01 - 1987-01-01
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Oregon State University

, Statistics 2018-01-01 -
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Carnegie Mellon University

Bachelor of Science - BS, -

Work Experience

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Nike

Current

Nike

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North Highland

2021-02-01 - 2023-04-01

North Highland

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Bridgetree

2018-11-01 - 2020-04-01

Bridgetree

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Mathys+Potestio / The Creative Party®

2018-03-01 - 2018-10-01

Mathys+Potestio / The Creative Party®

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Self-Employed

2017-02-01 - 2018-10-01

Self-Employed

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adidas

2011-01-01 - 2016-11-01

adidas

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MotoSport.com

2005-10-01 - 2010-11-01

MotoSport.com

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Wells Fargo

1996-05-01 - 2005-09-01

Wells Fargo

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The Martin Agency

1993-01-01 - 1996-01-01

The Martin Agency

Skills

Process Improvement Data Analysis Analytics E-commerce Marketing Customer Relationship Management (CRM) Email Marketing Digital Marketing Web Analytics Marketing Strategy Online Marketing Social Media Marketing Online Advertising Advertising Integrated Marketing Direct Marketing SEO Mobile Marketing Digital Strategy SEM

Summary

I work with people, data, analytics, and technology to deliver understanding, data-driven insights, and better ways of working. I have led analytics, testing, reporting, and data management functions. I consistently delivered actionable insights and innovations to drive bottom-line improvements and deeper customer understanding. I have database systems development and management experience from both the business and technical side. I served as key interface between business and IT teams at multiple companies. Experienced collaborator with people across a wide range of backgrounds: technical, cultural, and organizational. Expert at tailoring the message for the audience.

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