Education
University of Massachusetts Lowell
MBA Program, Marketing 1981-01-01 - 1983-01-01University of Massachusetts Lowell
BS, Chemistry 1977-01-01 - 1981-01-01Work Experience
Earley Information Science
Current
Earley Information Science
Journal of Applied Marketing Analytics, Henry Stewart Publications
Current
Journal of Applied Marketing Analytics, Henry Stewart Publications
IEEE
2013-12-01 - 2018-04-01
IEEE
Skills
Summary
🌐 www.earley.com ► WHAT WE DO We solve seemingly intractable information problems at large, global enterprises: - Poorly structured product catalogs - Costly and time-consuming product data operations - Inability to locate knowledge and data for customers - Slow, manual and expensive manual processes - Brittle or costly chatbot systems We scale and deploy programs globally and implement the change management to make new processes stick over the long term with measurable outcomes. ► WHY CLIENTS CHOSE TO PARTNER WITH US Our client's success is our priority. We establish long term partnerships with customers that last years if not decades. They come to us when failure is not an option, and they need to solve problems that come back every year. One project failed 3 times over 5 years prior to Earley's solution. That solution saved $50mm per year and won awards and board level attention and was selected as part of a "best of" HBR online archive edition from the Harvard Business Review. ► HEAR FROM OUR CLIENTS ✔"You far exceeded my expectations and what I thought was possible." CEO - Insurance company (Executive Assistant project buildout) ✔"Other vendors recommended that we start with the technology. EIS showed why beginning with the information architecture and process work was key to the success of the project. (Establishing measurable baselines, harmonizing customer data models and more)." - CMO, medical device manufacturer (marketing technology stack modernization initiative) ✔"The level setting education got our executives on the same page, demystified AI and laid out what we needed to be successful. You removed the fear and uncertainty" - CEO, Regional Bank (Generative AI strategy) ✔"We are saving hundreds of millions of dollars each year in our content operations based on your work" - Head of Digital Operations, Fortune 50 High Tech manufacturer. (Create Once Publish Everywhere - COPE- program) ✔"Bringing in Earley Information Science was a career enhancing move" - Director of Ecommerce, Manufacturer (Product information management system selection, product data design and program deployment) ✔"Using the knowledge and information architecture (IA) for our large language model powered (ChatGPT) AI application vastly improved the performance of the prototype from EIS over those by other vendors. This reinforced for me the concept of 'There's No AI Without IA' " (Program review database with chat interface)