Education
The Ohio State University Fisher College of Business
MBA, Finance, B.S. Marketing 1976-01-01 - 1983-01-01Work Experience
CoreCard Software, Inc.
Current
CoreCard Software, Inc.
AquaPR
Current
AquaPR
SureCall
2015-05-01 - 2015-12-01
SureCall
zBoost
2006-01-01 - 2015-02-01
zBoost
nschool
1999-01-01 - 2000-01-01
nschool
Manning Selvage and Lee
1997-01-01 - 1999-01-01
Manning Selvage and Lee
Ketchum Public Relations
1992-01-01 - 1994-01-01
Ketchum Public Relations
Quadram
1984-01-01 - 1992-01-01
Quadram
Skills
Summary
A seasoned professional with over twenty years' experience in public relations and marketing for technology companies - most recently in wireless, RFID applications and Fintech. Cuppett specializes in understanding marketing and public relations and the internet. She consults, and for growing companies, acts as the marketing or pr executive for a small group of clients. Currently, she is the acting Marketing Executive for CoreCard Software, a leading provider of card management systems and processing services. She synchronizes activities across multiple platforms, in accordance with the ever-changing delivery of information to consumers and businesses. She combines “traditional” marketing and public relations tactics with newer (online) tactics. Her areas of expertise include marketing strategies, product and service launches, establishing a brand position and increasing market share in existing or emerging markets. As a launch specialist, she has successfully launched over 100 products and services in the technology, telecom and Internet arenas. Cuppett has worked with all sizes of firms from start-ups to large companies. Specialties: Technology marketing, public relations, technology public relations, new product launches, product marketing, social media, mobile technology, mobile, wireless, fintech, start-ups, growing companies. Named Corporate Marketer of the Year - 2008 - AMA Atlanta Chapter.