Sheila Sidhu

Summary

I'm a strategic marketing leader with 25+ years of experience helping consulting and technology organizations bring their expertise to life through compelling product messaging, thought leadership, seller enablement, and market-facing programs that drive results. My strength lies in aligning marketing with business strategy and sales priorities. I’ve worked across industries like financial services, healthcare, and retail, and focused on domains from finance to operations and IT, shaping campaigns that resonate with C-suite decision-makers. Whether developing “vision to value” messaging, launching innovation-focused narratives, or designing client experiences and flagship events, I focus on business outcomes that matter to the buyer and their business. After two decades in corporate marketing leadership roles, I launched my solo consultancy, smarcoms LLC (sales-aligned and strategic marcom) in 2022. Over the past three years, I’ve supported technology and consulting firms with go-to-market assets, sales enablement tools, and strategic campaigns — all grounded in cross-functional collaboration and real-world buyer insight. I’ve led global marketing teams, implemented modern platforms like Highspot, and partnered with executives, account leaders, and technical SMEs to ensure marketing connects directly to pipeline, growth, and client value. Let’s connect if you’re looking for a full-time or contract marketing partner who can translate complex strategies — especially in technology and services — into clear, scalable, and compelling programs. Skills: 📝 Strategic Marketing Planning 🛠️ Product and Solution Positioning 🎯 Account-Based Marketing (ABM) 💡Thought Leadership Content 📢 Digital Campaign Development ❤️ Customer Advocacy Programs 💼 Sales Enablement and Operations 🎤 Event Marketing and Experiences 🤝 Cross-Functional Team Leadership