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Simon Amarasingham

Simon Amarasingham

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Optimization Manager @ iCrossing Digital Marketing Manager and Architect, specializing in the Adobe MarTech ecosystem
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Education

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University of Otago

, -

Work Experience

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iCrossing

Current

iCrossing

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Avanade

2021-08-01 - 2023-03-01

Avanade

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U.S. Bank

2015-08-01 - 2021-07-01

U.S. Bank

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Self

2005-01-01 - 2015-08-01

Self

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dSonic Inc

2001-06-01 - 2015-08-01

dSonic Inc

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Pcsso

2014-08-01 - 2015-03-01

Pcsso

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Silicon Valley IGDA

2011-04-01 - 2012-12-01

Silicon Valley IGDA

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LabVelocity

2000-01-01 - 2001-01-01

LabVelocity

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SF Interactive

1999-01-01 - 2000-01-01

SF Interactive

Skills

Customer Experience Consulting A/B Testing Personalization Management Technical Architecture GraphQL React.js JavaScript OneTrust Adobe Web SDK CDP Adobe Experience Platform (AEP) Adobe Launch Adobe Analytics Adobe Target Digital Marketing Game Development Mobile Games Game Design

Summary

I have been working on the technical side of Digital Marketing, focusing on the Adobe MarTech ecosystem, since 2015. I'm very interested in the Adobe Experience Platform (AEP), especially including the Realtime CDP, and am looking for situations where I can expand my experience with those products. I have an entrepreneurial mindset, having run my own small business, and I enjoy presenting and interacting with people, as much as I do getting into the technical details. For fun I code (I have a personal project built with React, Redux, GraphQL, & NodeJs), I'm a photographer, I write, and I'm a musician Here are some articles I've written - Adobe's Web SDK https://www.linkedin.com/pulse/should-adobe-analytics-marry-web-sdk-stay-single-simon-amarasingham/ - A JavaScript tip for Adobe Target users https://www.linkedin.com/pulse/adobe-targetpageparams-drove-me-nuts-simon-amarasingham-1w7ic/ - Technical article on functional programming in Javascript​: https://medium.com/@simonrumi/ramdas-converge-f63c99ad6103?source=friends_link&sk=324753ee6e53302170b3c71f75dbb140 - Rethinking failure: https://medium.com/swlh/love-your-failures-6a52495f9470?source=friends_link&sk=db856fbd782b305db8cb56fd7e214d7b

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