Svetlozar Kazanjiev✨🚀

Summary

𝗔𝗯𝗼𝘂𝘁: With 20+ years in digital marketing—after a full merit scholarship at Stanford and consulting at McKinsey—I specialize in mathematically sophisticated, algorithm-driven strategies that fuel growth, efficiency, and competitive edge. Rather than follow “best practices,” I rely on first-principles thinking, technical depth, and rigorous testing and analysis. I help B2B, e-commerce, and services businesses to scale what works, debug what doesn’t, and build high-performance marketing engines and teams. 𝗞𝗲𝘆 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: 𝗦𝗘𝗠 & 𝗣𝗮𝗶𝗱 𝗦𝗼𝗰𝗶𝗮𝗹: Deep keyword strategy, algo-first optimization, and advanced attribution to unlock profitable scale. 𝗦𝗘𝗢: Holistic strategies across technical, content, and structural SEO—delivering results today while optimizing for long-term visibility. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Expert in media mix, MTA, lift modeling, and instrumentation to surface the signals that matter. 𝗔𝗜 & 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Leverage cutting-edge AI—including generative AI and sophisticated machine learning models—to optimize content, targeting, optimization, budget allocations, and testing decisions. 𝗨𝗻𝗶𝗾𝘂𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀:   • Cross-leverage sometimes subtle but critical platform differences: Bing vs Google, YouTube vs Meta, and more.   • Go beyond data inclusion: get membership windows, sequencing, and prioritization right.   • Know when, and how to use say ROAS or offline conversion tracking—and when they'll mislead.   • Avoid “hamster wheel” A/B testing—learn how ML-driven platforms change the rules.   • Balance simplicity vs precision for scalability—don’t overcomplicate when it hurts results. 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹, 𝗙𝗼𝗿𝘄𝗮𝗿𝗱-𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: • Unlock value from first-party data with smart use of Customer Match, DMPs, CIA, and lookalikes.   • Optimize SEO and SEM holistically for visibility and ROAS.   • Understand the strategic tradeoffs and implications of attribution model selection.   • Master “exploration vs. exploitation” allocations to create profitable and resilient campaigns. 𝗟𝗲𝘁'𝘀 𝗺𝗲𝗲𝘁 Marketing today is complex—and always changing. “Guerrilla learning,” speed, and clear thinking are essential. I help companies turn noisy data into clean insight, strategy into execution, and platforms into profit centers. Let’s connect if you value rigorous thinking, precision execution, and marketing that drives business results.