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Rosemary Yates

Rosemary Yates

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@ Product Leader - Product Management || Product Marketing || Go-To-Market Strategy || Strategic Partnerships
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Education

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Golden Gate University

Master of Business Administration (M.B.A.), Business Information Systems -
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UC Santa Barbara

Bachelor's Degree, Business Economics -
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ArtCenter College of Design

, Commercial Photography and Design -

Work Experience

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IntelliSpree, Inc.

2000-09-01 - 2021-08-01

IntelliSpree, Inc.

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Productside

2015-10-01 - 2020-06-01

Productside

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Digital Realty

2016-06-01 - 2017-05-01

Digital Realty

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Ancestry

2009-09-01 - 2017-03-01

Ancestry

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Cigna Healthcare

2015-11-01 - 2016-05-01

Cigna Healthcare

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Buncee

2015-02-01 - 2016-01-01

Buncee

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Avanquest

2010-05-01 - 2011-01-01

Avanquest

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IntelliSpree, Inc. DBA Dream Home Gardens

2004-03-01 - 2010-03-01

IntelliSpree, Inc. DBA Dream Home Gardens

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Riverdeep, Inc.

2002-01-01 - 2004-01-01

Riverdeep, Inc.

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CASHFLOW Technologies, Inc. (Robert Kiyosaki "Rich Dad, Poor Dad")

2001-01-01 - 2002-01-01

CASHFLOW Technologies, Inc. (Robert Kiyosaki "Rich Dad, Poor Dad")

Skills

Leadership Marketing Strategy Go-to-market Strategy Social Media Product Marketing Product Management Digital Marketing E-commerce Social Media Marketing Direct Marketing Strategic Planning Product Development Management Business Development Entrepreneurship Strategic Partnerships Start-ups SaaS Strategy Social Media Consulting

Summary

With 20+ years of experience, directs global product, marketing and channel innovation in diverse corporate environments from start-up ventures to Fortune 500 companies. Drives go-to-market strategies with dedicated product management and product marketing teams, content and channel plans, and win-win partnerships. Specializes in hands-on, team-oriented Product Leadership, aligning and training product teams in product management and product marketing best practices to exceed project and revenue goals. Ready to work with your team on product strategy and tactics! Areas of Expertise • Global Go-To-Market Strategies & Execution • Product & SaaS Lifecycle Management, inc. Agile Process Management • Stories, Brand Development & Creative Direction • Customer Segmentation, Personalization, Journey • Global Go-To-Market Strategies & Execution • Omni-Channel Digital Marketing, Social Media, R/etail, Broadcast • Ecommerce Implementation & Sales/Marketing Management • Partnership Negotiation & Relationship Management • Market Intelligence, KPIs & Performance Optimization • Content Development & Management Certifications from the Association of International Product Marketing and Management (AIPMM) • Certified Product Manager • Certified Product Marketing Manager • Agile Certified Product Manager Product Owner Connect with me: ► rosemary@rosemaryyates.com ◄

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