Education
Golden Gate University
Master of Business Administration (M.B.A.), Business Information Systems -UC Santa Barbara
Bachelor's Degree, Business Economics -ArtCenter College of Design
, Commercial Photography and Design -Work Experience
IntelliSpree, Inc.
2000-09-01 - 2021-08-01
IntelliSpree, Inc.
Productside
2015-10-01 - 2020-06-01
Productside
Digital Realty
2016-06-01 - 2017-05-01
Digital Realty
Ancestry
2009-09-01 - 2017-03-01
Ancestry
Cigna Healthcare
2015-11-01 - 2016-05-01
Cigna Healthcare
Buncee
2015-02-01 - 2016-01-01
Buncee
Avanquest
2010-05-01 - 2011-01-01
Avanquest
IntelliSpree, Inc. DBA Dream Home Gardens
2004-03-01 - 2010-03-01
IntelliSpree, Inc. DBA Dream Home Gardens
Riverdeep, Inc.
2002-01-01 - 2004-01-01
Riverdeep, Inc.
CASHFLOW Technologies, Inc. (Robert Kiyosaki "Rich Dad, Poor Dad")
2001-01-01 - 2002-01-01
CASHFLOW Technologies, Inc. (Robert Kiyosaki "Rich Dad, Poor Dad")
Skills
Summary
With 20+ years of experience, directs global product, marketing and channel innovation in diverse corporate environments from start-up ventures to Fortune 500 companies. Drives go-to-market strategies with dedicated product management and product marketing teams, content and channel plans, and win-win partnerships. Specializes in hands-on, team-oriented Product Leadership, aligning and training product teams in product management and product marketing best practices to exceed project and revenue goals. Ready to work with your team on product strategy and tactics! Areas of Expertise • Global Go-To-Market Strategies & Execution • Product & SaaS Lifecycle Management, inc. Agile Process Management • Stories, Brand Development & Creative Direction • Customer Segmentation, Personalization, Journey • Global Go-To-Market Strategies & Execution • Omni-Channel Digital Marketing, Social Media, R/etail, Broadcast • Ecommerce Implementation & Sales/Marketing Management • Partnership Negotiation & Relationship Management • Market Intelligence, KPIs & Performance Optimization • Content Development & Management Certifications from the Association of International Product Marketing and Management (AIPMM) • Certified Product Manager • Certified Product Marketing Manager • Agile Certified Product Manager Product Owner Connect with me: ► rosemary@rosemaryyates.com ◄