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Stanley A.

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CEO/Owner @ Costa Pickleball CEO, Costa Pickleball | Performance-Driven Gear That Fuels Confidence + Community | From Fortune 500 to Purpose-Driven Entrepreneurship | Intl Bestselling Author
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Education

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University of California, Berkeley

MBA, Marketing and Strategic Planning -
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Massachusetts Institute of Technology

BS, Electrical Engineering, Humanities -

Work Experience

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Costa Pickleball

Current

Costa Pickleball

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DXC Technology

2022-01-01 - 2024-01-01

DXC Technology

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Penrose Solutions LLC

2016-01-01 - 2022-01-01

Penrose Solutions LLC

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Workday

2021-01-01 - 2021-01-01

Workday

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Rackspace Technology

2019-01-01 - 2021-01-01

Rackspace Technology

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ZL Tech

2018-01-01 - 2019-01-01

ZL Tech

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Technology Reserve

2017-01-01 - 2018-01-01

Technology Reserve

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PARC

2014-01-01 - 2016-01-01

PARC

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Intel Corporation

2006-01-01 - 2014-01-01

Intel Corporation

Skills

Strategy Business Development Management Strategic Partnerships Program Management Product Management Sales Operations SaaS Cross-functional Team Leadership Go-to-market Strategy Analytics Leadership Product Marketing Marketing Business Strategy Business Alliances Sales Channel Partners Management Consulting New Business Development

Summary

I am the CEO and Owner of Costa Pickleball, crafting distinctive paddles that combine performance and style for players who want to stand out on the court. Our mission goes beyond creating exceptional paddles—we're empowering individuality and fostering community through pickleball. We understand our players: they're looking for more than just equipment; they want a paddle that reflects their personality and helps them play their best, without the premium price tag. That's why we're dedicated to delivering high-quality gear that sparks conversations and builds connections, while making the sport more accessible to those who value both performance and personal expression. At Costa Pickleball, we focus on: • Creating gear that helps players perform at their best while standing out from the crowd • Building vibrant pickleball communities where individuality is celebrated • Delivering exceptional customer service and fostering long-term relationships Whether you're new to pickleball, looking to level up your game, or seeking a brand that aligns with your values, I'd love to connect. I am also a former high tech executive with deep expertise in go-to-market strategy and execution for partners, channels, and strategic alliances. Extensive sales strategy and sales operations leadership. Developed and managed relationships for hardware, software, and services solutions. Strategic Alliance Development / Business Development and Management in support of a variety of verticals including healthcare, manufacturing, transportation, energy, and finance. Skilled negotiator consistently exceeding expectations delivering win-win global partnerships and other revenue-generating relationships.

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