Stephen Balzac, PhD
Education
Massachusetts Institute of Technology
Bachelor of Science - BS, Master of Science - SM, Computer Science 1981-01-01 - 1987-01-01
Capella University
Master of Science, Organizational Psychology 2003-01-01 - 2004-09-01
Capella University
Doctor of Philosophy (Ph.D.), Psychology -Work Experience
SWIRL
Current
SWIRL
Ab Initio Software
2015-09-01 - 2024-02-01
Ab Initio Software
Wentworth Institute of Technology
2008-05-01 - 2015-08-01
Wentworth Institute of Technology
7 Steps Ahead, LLC. Organizational and management consulting and coaching.
2007-08-01 - 2015-08-01
7 Steps Ahead, LLC. Organizational and management consulting and coaching.
Effectiveness Coaching (later 7 Steps Ahead)
2002-08-01 - 2007-08-01
Effectiveness Coaching (later 7 Steps Ahead)
SIL West
1990-01-01 - 2003-03-01
SIL West
Silicon Genetics
2000-12-01 - 2001-11-01
Silicon Genetics
NOOS
1999-01-01 - 2000-01-01
NOOS
Rational Software
1996-02-01 - 1999-12-01
Rational Software
IBM
1996-01-01 - 1999-01-01
IBM
Skills
Summary
I help businesses become customer magnets. I successfully run strategic marketing initiatives that significantly increase product sales and customer engagement. My expertise lies in conducting in-depth customer research, translating complex technical concepts into clear, compelling content, and leveraging storytelling to enhance brand awareness. I apply my knowledge of psychology to identify customer personas and map customer journeys, capturing the customer’s perspective and incorporating that information into marketing content, sharply increasing lead generation. As a team lead, I use my expertise in project management, engineering process design, and psychology to guide teams to achieve high-quality results. Connect with me to discuss how we can drive your product's success through compelling and strategic marketing initiatives.
