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Steven J. Lundin

Steven J. Lundin

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Chief Marketing Officer (CMO)/Director Springbrook Research Institute @ Springbrook Software Tech Co. CMO, Adjunct Professor; Doctoral Candidate: USC
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Education

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University of Southern California

Doctor of Education - EdD program, Organizational Behavior 2023-07-01 - 2026-12-01
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Purdue University Northwest

Master of Arts (M.A.), Communication and Media Studies -
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Adler University

Masters in Counseling Psychology Program, Psychology -
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University of Wisconsin-Madison

BA, English/Cultural Anthropology -
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Second City

, Improv Curriculum 2003-01-01 - 2004-01-01

Work Experience

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Springbrook Software

Current

Springbrook Software

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Delta Data

2019-08-01 - 2022-04-01

Delta Data

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JAGGAER

2016-10-01 - 2019-04-01

JAGGAER

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BIGfrontier

2001-09-01 - 2016-10-01

BIGfrontier

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Slack Barshinger

2000-02-01 - 2001-09-01

Slack Barshinger

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Holleb & Coff

1997-03-01 - 1999-09-01

Holleb & Coff

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KGA, Garrett Associates

1995-05-01 - 1997-02-01

KGA, Garrett Associates

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Wunderkind Design

1992-07-01 - 1995-05-01

Wunderkind Design

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Journal Topics Newspapers

1990-02-01 - 1992-07-01

Journal Topics Newspapers

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Picture Peace

1988-01-01 - 1990-02-01

Picture Peace

Skills

Writing Market Research Survey Design Journalist Strategic Planning Social Media Marketing Public Relations Start-ups Blogging Marketing Press Releases New Business Development Strategy B2B Public Speaking Sales Online Advertising Marketing Strategy Marketing Communications Entrepreneurship

Summary

Over 4B in liquidity events. High-performing strategic media, digital marketing, sales growth executive & turnaround agent with 20 years of experience providing and overseeing services to 75 + private, private equity funded & publicly traded technology companies. Develop corporate strategies for funding, growth, or sale. Extensive experience with Public Sector/Government Agencies, Telco, Supply Chain, SaaS & Life Sciences. Published author, professional journalist and research developer, speaker (SXSW, PRSA, AMA, AdFed). Multiple marketing awards: Telly, PRSA Best of Show, BMA Tower, League of Professional Communicators Award of Excellence, iStreet Magazine Top 100 Technologists in Chicago. Milestones:  Conducted aggressive awareness and lead gen campaign to increase company perception and market position, leading to the sale of AKKR company Delta Data to Terminus Capital Partners. Redefined market strategy & brand, attained leadership position on Gartner Magic Quadrants and Forrester Waves & helped deliver successive years of record growth for JAGGAER, an Accel-KKR global spend management company. Efforts lead to the company's sale to Cinven. Led a multiyear rebranding communications and marketing program for Velocitel, a Willis Stein wireless company, leading to the sale to QualTek. Spearheaded an aggressive communications campaign that helped with the sale of On Center Software, a leading Accel-KKR SaaS construction technology company, to Roper Technologies. Shaped branding, messaging, and all communications activities that led to selling nPhase, a pioneering IoT company, to Qualcomm. Developed complete communications and messaging strategy to position Concourse Communications for sale to Boingo Wireless. Branded and launched Acquity Group, a privately funded Internet consulting company. The company was IPO’d and later acquired by Accenture. Launched, market positioned, and executed a four-year communication and analyst relations program for SmartSignal, an IoT company, that led to multiple rounds of funding & sales to GE Intelligent Platforms. Established one of Chicago’s best-known technology/government/business thought leadership and networking events: BIGfrontier (1999-2013).

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