Education
Arizona State University
BS, Business and Technology 1982-01-01 - 1985-01-01Maricopa Community College
AAS, Application Programming 1979-01-01 - 1982-01-01Work Experience
Social Marketing Conversations
Current
Social Marketing Conversations
Leadforce Solutions
Current
Leadforce Solutions
ProRelevant Marketing Solutions
Current
ProRelevant Marketing Solutions
National Center for Economic Gardening
Current
National Center for Economic Gardening
Colorado Small Business Development Centers (SBDC)
2014-08-01 - 2021-02-01
Colorado Small Business Development Centers (SBDC)
Social Media Club
2012-07-01 - 2013-01-01
Social Media Club
ProfitStreams
2010-11-01 - 2012-01-01
ProfitStreams
TheSocialMediaBible.com
2008-12-01 - 2010-01-01
TheSocialMediaBible.com
Silent Dispatch, Inc.
2008-01-01 - 2009-03-01
Silent Dispatch, Inc.
Realty Experts, Inc.
2006-04-01 - 2007-07-01
Realty Experts, Inc.
Skills
Summary
With over 19 years of experience as a digital marketing strategist, technologist, entrepreneur, and mentor, I help businesses navigate the complex and fast-changing landscape of social media and online marketing. As the Chief Strategist and Founder of Social Marketing Conversations, my boutique firm provides innovative thinking and support for customers on the path to growth and increased revenue in both SMB and the Enterprise. I am also a certified and recognized expert. I am the co-author of the book 'ROI of Social Media: How to Improve the Return on Your Social Marketing Investment', where my co-author and I developed new and innovative models, constructs, and principles to measure and optimize the impact of online marketing with social & search. Today I have access to state-of-the-art in online tools and tactics, such as AI-Assisted content creation coaching, agent-based modeling for large organizations, and the Preznc Report Competitive Research, to deliver actionable insights and solutions for SMB clients. As a Digital Marketing Strategist involved in Economic Gardening, I very much enjoy the research-based approach to helping second-stage companies scale up and create jobs. As a member of the National Strategic Resources Team (NSRT) attached to the National Center for Economic Gardening, I speak with and consult directly with a sizable number of these companies across various industries and regions.