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Shira Levine

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Fanchismo builds customer relationships that transcend the transactional @ Fanchismo - Dynamic Customer Engagement Chief Customer Officer | Brand Community | Engagement | GTM| Loyalty & Retention | Partner Ecosystems | Optimist
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Education

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Northwestern University - Kellogg School of Management

MBA, Management -
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Northwestern University

BA, African studies, History -

Work Experience

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Fanchismo - Dynamic Customer Engagement

Current

Fanchismo - Dynamic Customer Engagement

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BTC Markets

Current

BTC Markets

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Atmosfy

Current

Atmosfy

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Nextdoor

2022-09-01 - 2024-05-01

Nextdoor

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Wish

2021-05-01 - 2022-03-01

Wish

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SEPHORA

2016-11-01 - 2018-07-01

SEPHORA

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Trove

2014-07-01 - 2016-02-01

Trove

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Zynga

2010-05-01 - 2013-05-01

Zynga

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Prosper Marketplace

2005-10-01 - 2008-06-01

Prosper Marketplace

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eBay

1999-01-01 - 2005-10-01

eBay

Skills

Loyalty Programs Omni-Channel Marketing Scalability Product Management Analytics Sales Social Media Business Process Improvement Social Media Marketing Strategy E-commerce Strategic Partnerships Entrepreneurship Mobile Marketing Management Online Marketing Business Strategy Marketing Strategy Community Development User Experience

Summary

I create customer relationships that transcend the transactional. I am an expert in post-acquisition customer engagement and have worked in B2C and B2B management roles creating or running programs that include: strategic customer communities and partner programs, loyalty and retention, CRM, sentiment, Voice of the Customer and more. I create win-win strategies that benefit both the enterprise and customers resulting in ROI. From customer and fan communities, to communications and narrative building to loyalty programs, I created and lead programs at the following places: -Marketplaces (eBay, Wish) -- General management, loyalty, business development, P & L -Platforms (AfterPay, UberEats, Nextdoor) -- Strategic customer engagement and comms -Gaming (Zynga, UbiSoft) -- Scaled online global communities, loyalty, CRM -eCommerce (Sephora, Koh) -- Omnichannel and experiential retail, CPG, DTC FMCG -Software (Zetaris, Ironclad) -- Establishing "category authority" and community engagement -Education (Institute of Community Directors Australia) -- Category authority and ecosystem management Point me at a segment and I will deliver a winning strategy that your customers love.

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