Susan (Sue) Reale
Education
San Francisco State University
BA, BCA / BECA (Broadcast/Electronic Communication Arts) -
University of San Francisco
BA, Communications -Work Experience
REALeResearch
Current
REALeResearch
CR Strategy Partners
2021-01-01 - 2024-01-01
CR Strategy Partners
Socratic Technologies, Inc.
1999-06-01 - 2004-08-01
Socratic Technologies, Inc.
DDMH Worldwide
1996-01-01 - 1999-01-01
DDMH Worldwide
Fleischman Field Research
1985-01-01 - 1996-01-01
Fleischman Field Research
Skills
Summary
Expert-level Qualitative & User Experience Researcher: REALeResearch assists businesses wishing to create an optimal consumer-experience through in-depth understanding of customers' (and potential customers') actions, motivations and perceptions - and ultimately increasing conversion. Expertise in all phases of creating a successful research program: From recommending the appropriate methodology, finding the right respondents/target audience, gathering insightful feedback and clearly communicating the research findings to business stake-holders. I have aided in the design of, (and traveled internationally using), one of the first portable usability labs during the dot-com boom in the late '90's Specialties: 20 years experience using a variety of research methodologies: Usability/UX, in-depth interviews, focus groups, ethnographic/on-site, remote methods, eye-tracking, intercepts, mystery-shops, etc. Expertise researching user-behavior with a variety of products: mobile/handheld devices, eReaders, web sites, software, eCommerce, tCommerce/iTV, app development Traditional Qualitative: Advertising effectiveness, concept assessment, journey mapping, brainstorming and exploratory consumer research
