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Tamsen Webster, MA, MBA

Tamsen Webster, MA, MBA

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Founder & Chief Learning Officer @ Message Design Institute Message designer, English-to-English translator, starry-eyed realist. Hyperfocused on accelerating the understanding and adoption of new ideas.
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Education

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Teachers College, Columbia University

Doctor of Education - EdD, AEGIS (Adult Education Guided Intensive Study) 2024-03-01 - 2027-12-01
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Southern Methodist University

MBA, Organizational Behavior (Management Communications) 1995-01-01 - 1997-01-01
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Southern Methodist University

MA, Arts Administration (Visual Arts, Public Relations) 1995-01-01 - 1997-01-01
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Boston University

BA, American Studies, Art History Minor 1991-09-01 - 1995-05-01
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Boston University

BS, Business Administration (Marketing/Market Research) 1991-01-01 - 1995-01-01

Work Experience

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Message Design Institute

Current

Message Design Institute

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TEDxNewEngland

Current

TEDxNewEngland

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Core Messaging

Current

Core Messaging

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TEDxCambridge

2013-11-01 - 2025-02-01

TEDxCambridge

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Find The Red Thread

2016-06-01 - 2024-04-01

Find The Red Thread

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Oratium

2013-12-01 - 2017-07-01

Oratium

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Allen & Gerritsen

2011-07-01 - 2013-11-01

Allen & Gerritsen

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WeightWatchers

1999-08-01 - 2013-01-01

WeightWatchers

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Sametz Blackstone Associates

2009-01-01 - 2011-06-01

Sametz Blackstone Associates

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Harvard Medical School

2005-10-01 - 2008-12-01

Harvard Medical School

Skills

Message Development Influencer Marketing Positioning Marketing Research Social Influence Messaging Integrated Marketing Marketing Communications Digital Strategy Social Media Marketing Social Media Content Strategy Public Speaking Email Marketing Blogging Market Research Advertising Nonprofits Strategic Communications Digital Media

Summary

What do Weight Watchers, ballroom dancing, marathon running, and TEDx Talks have in common? For Tamsen Webster, the answer is, “Me.” For Tamsen’s clients and audiences, the answer is the Red Thread™—the universal tie between how people see the world and what they do in it. Part keynote speaker, part message strategist, and full-time “Idea Whisperer”, Tamsen uses her proprietary Red Thread method to help audiences, organizations, and individuals build and tell the story of their big ideas. The result? Real, transformative change. Tamsen’s own Red Thread is woven through more than 20 years as a brand and message strategist. She holds an MBA in Management Communications and Organizational Behavior, an MA in Arts Administration (Public Relations and Crisis Communications) and bachelor’s degrees in American Studies and Marketing—but Tamsen believes she learned the most about inspiring change in her 13 years as a Weight Watchers leader. As Executive Producer of TEDx Cambridge, one of the largest and longest-running TEDx Talks in the world, Tamsen coached everyone from a 10-year old sartorialist to a pervasive roboticist to a bioethics pioneer to build their RedThreads™ into Ideas Worth Spreading. Now she’s a globe-hopping keynote speaker on storytelling, branding, change management, and idea development, and a go-to consultant for enterprise companies like Verizon, Johnson & Johnson, and State Street Bank who want their big ideas to have an even bigger impact. When she’s not in the spotlight—or helping others own theirs—Tamsen pursues (adequate!) ballroom dancing and runs the occasional (reluctant!) marathon. She lives in Boston with her fantastic other half, and two amazing boys with big ideas all their own.

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