Tanyia Kandohla
Education
University of Greenwich
BA Hons, Philosophy and American Literature -
Chartered Institute of Marketers
, Marketing -
AAAA
Advanced Advertising Studies, -
CAM
Communications, Advertising, Marketing Cert, -
Ivan on Tech Academy
, Blockchain, defi, ethereum, bitcoin -Work Experience
2BTRUTH
Current
2BTRUTH
Creative Chain LLC
Current
Creative Chain LLC
Oh...The Beautiful Truth
Current
Oh...The Beautiful Truth
Smartup Capital
2020-02-01 - 2022-02-01
Smartup Capital
Hatch Design
2013-01-01 - 2014-01-01
Hatch Design
Pathfinder
2010-01-01 - 2012-01-01
Pathfinder
Saatchi & Saatchi
2008-01-01 - 2009-01-01
Saatchi & Saatchi
Pathfinder
1998-01-01 - 2008-01-01
Pathfinder
FCB Global
1994-01-01 - 1998-01-01
FCB Global
Saatchi & Saatchi
1993-01-01 - 1994-01-01
Saatchi & Saatchi
Skills
Summary
Client Success Director and Chief Strategy Officer hybrid having led F500 and start up brands in technology, food and beverage, health and fashion to go to market. Now running The Beautiful Truth, a strategic communications consultancy. We uncover illuminating insights that lead to strategic pivots in brand positioning, product development, communications, and business roadmaps. We specialize in creating mission-led, brand building movements that secure customer loyalty and provide a high-growth business trajectory. My global branding expertise spans aspirational consumer brands in food and drink, health and beauty, and technology. I have delivered creative campaigns for clients such as Facebook, Google, Backroads, Dockers, Elizabeth Arden, and Vitamin Water, some of which have been featured by Malcolm Gladwell in The NY Times and launched as mini-series or short films. I also have a keen interest and knowledge in Automated AI solutions, blockchain and defi, and serve as an Advisory Board Member for Smartup Capital, a venture capital firm that invests in new-tech innovations. KEY CLIENT PARTNERS: Google, Facebook, Microsoft, Intel, BMW, Subaru, Levi’s, Nike, Birdie, EverViolet, Claude, Dockers, TacoBell, P&G: Crest, Ariel, Olay, Almond Breeze, Dignity Healthcare, Onebody, Secara, Starfish Health Partners, Backroads, Bella Pictures, Una Vida hotels, Circle USDC. KEY AGENCY PARTNERS: Saatchi, FCB, Y&R, Grey, Cibo SF, Perreira O Dell, Argonaut, Hatch, Mekanism, Material, Greenberg, Isacorp. Global career in planning and executing strategic communications campaigns in UK, US, Middle East and Asia.
